ANNOUNCING an Important New woman’s own
FOR the past year a team of fashion experts, designers, cutters and dressmakers have, been working behind locked doors in our offices. Their assignment: to discover a pattern system better than any you've ever known before; to iron out every difficulty the home dressmaker has ever had to face; to produce for you patterns that are perfect in every detail..
PATTERNS whose sizing would guarantee immaculate fit.
PATTERNS whose making up would be foolproof, even in the hands of a beginner.
PATTERNS whose styling would be fresh in fashion, yet without dating gimmicks.
PATTERNS whose clarity and simplicity of cut would smooth out trying-on problems. It has taken a whole year and many experiments, set-backs and backroom headaches to arrive at the solutions. But now, at last; we can pass no the success of their research to every woman who cares about clothes.
What does it mean to you?
PRINCIPALLY it means that every time you buy a WOMAN'S OWN pattern you buy a guarantee of expert cut and fit.
It means that every WOMAN'S OWN pattern has been tried and tested to be perfect of its kind.
It means that for the first time you have a pattern service that has studied your tastes and problems to give you clothes you will be proud of and that will fit in with your life.
It means that even if you have never tried dressmaking before you can be confident of success With our new pattern service.
The WOMAN'S OWN Perfected Pattern stamp on every pattern is your guarantee.
Clothes you will love to wear is our promise.
‘SIMPLY PERFECT’-OUR BUDGET PATTERN 1s.10d. (about 26 cents) A TWO-WAY DRESS THAT COULDN'T BE EASIER TO SEW
Here are the reasons why .... . we chose this dress for you
BECAUSE there are only seven pieces for you to put together (only six in design B). And the full, box-pleated skirt only needs to be pleated and sewn into the waist--even a beginner can do it in less than half an hour.
Because there isn't even a collar to make the slightest complication-and no cuffs to worry about, for the sleeves just turn back on the long-sleeved version of the dress.
Because the style is one that is suitable for every season. Make design A now in jersey with high neck and three-quarter sleeves; and the short-sleeved design in cotton for summer or satin for dancing.
Tips to help you make your dress a big success
TAKE particular. care, if you use a striped fabric as we did for design B, to match the stripes on the side seams and down centre front of bodice.
Our striped Everglaze waffle cotton by Oriana is 7s. 11 d. (about $1.11)?. a yard.
When you make design B make sure the scoop neckline is cut to a flattering depth. It should vary according to your length of neck- a point to watch when trying on paper pattern.
Do not 'rely on your eye' to get accurate stitch spacing when saddle stitching design A. Measure first and mark spacings as guide.
At a time when more women than ever before are making their own clothes, we bring you a perfected pattern service guaranteed to help anyone to become a successful dressmaker
Pattern No. 14,242 Design B Design A
Details and oder coupon are on page 70
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The average price of a new home then was $12700. about 2.46 times the yearly average wage of $5162. Which was about 1.99 times the price of a new car $2600. Today?
Plus with the loss of your Homemaker Spouse, and with your family debit increasing, your family is at risk!
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