Thursday, 29 November 2012

Woman's Own February 20 1960 Page 30

Soft ·warm · safe
his world is in your hands
YOUR BABY - all yours to love and cherish! And cherishing means softness and warmth and safety, it means choosing the best, because only the best is good enough.
It means the softness of a Lux-washed nappy (you can tell the difference at a touch when things are washed in Lux, and Lux" is safe!)  It means the comfort of Lux-cosy vests and woollies. How could anything washed, in harsh products be allowed near that baby fine skin ?
 It means Lux-care for all your baby's clothes, just a part of the loving care that forms your baby's life. Lux softness matters, whether you wash by hand or in a washing machine. Get Lux today, in the small, large or the Magnum economy size that does an your baby's washing for a week, and leaves some over for the rest of the family!
Safety matters Hospitals and baby clinics say it is best to use soapfiakes, because it is safest. Lux's fine flakes are made from pure, mild soap and contain no harsh chemicals. Lux is the safest washing product you can buy for your baby and the best.
IF IT'S SAFE IN WATER, IT'S SAFE IN LUX
(and so are your hands!)
A LEVER PRODUCT

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