Thursday, 4 July 2013

Harper’s Bazaar May 1951 Page 122/123

Success Story
Twenty years ago Gayelord Hauser, left, was generally dismissed as a "pure food nut." Today his pungent merchandising technique, based on the simple premise that practically everyone would like to Look Younger, Live Longer, has made his name a household word along with yogurt, blacks trap molasses and wheat germ. Last year his extraordinary gospel outsold all other nonfiction. Hauser lectures, puts out a daily newspaper column, has radio and TV programs and rabid fans in the international set who consider him "greater than the Prime Ministers." 
 PHOTOGRAPHED BY PAUL RADKAI AT NEW YORK CITY MARKET

· James Jones personifies the young writer's dream of success. His rocketing first novel From Here to Eternity has made Hollywood and best seller lists. But it took supreme confidence to keep writing, unpublished, for eight years. In 1947 he sent the Bazaar some stories and wrote, "You've got a Sunday shot at a discovery. I'm going to be one of the best to come out of the new postwar generation." We missed, the stories were too violent for us and "all the other mags who turned them down." He went on to achieve his ambition of making his living by "writing, honestly, if I can." 

· Imogene Coca, for years a waif of the nightclubs and a favorite of whole flights of nighthawks, at last has come into her own on TV. An entirely new and vast audience of Saturday night stay-at-homes fondly teleview this talented comedienne in raffish skits with Sid Caesar, her burlesques of Dietrich and Piaf and listen to her ecstatic squealings about "a cozy cocktail lounge on Tenth Avenue" on NBC's "Your Show of Shows."
Photos by PAUL RADKAI 

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