Harper’s Bazaar May 1951 Page 50d

Beauty begins with, Bali. A new "Bali Beautiful" that does wonderful things for your figure and your morale. So delicately lovely and luxurious looking, you'll never believe until you actually try it on in the fitting room that it fits just as beautifully as it looks. Illustrated: 3/4 longline in nylon taffeta and marquisette in pink and white. B & C cups, retails at $5.00. Inset: Bandeau in nylon lace and nylon marquisette. From $4.50 to $5.00. Also in rayon satin and nylon marquisette, A, B, & C cups. Pink, white and black. Retails from $2.50 to $3.00. Bali Brassiere Co.,Inc., 8 West 30th Street, New York, New York. Bali the bra that was designed in the fitting room!

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The average price of a new home then was $9000 about 2.56 times the yearly average wage of $3510.  Which was about 2.34 times the price of a new car $1500. Today?

Harper’s Bazaar May 1951 Page 51

L’AIGLON summerizes the fashion picture. the epitome of summer, snow-drift white in cloque pipue with a drift of leaves to cool the neckline, to freshen the far-flung skirt skirt. Sizes 10 to 18. $19.95. For illustrated fashion brochure and name of L’Aiglon store nearest you, write Dept. H, L’Aiglon Apparel, Inc., 1350 Broadway, New York 18, N.Y. 

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The average price of a new home then was $9000 about 2.56 times the yearly average wage of $3510.  Which was about 2.34 times the price of a new car $1500. Today?

Harper’s Bazaar May 1951 Page 52/53

IN THE Henry Rosenfeld MANNER Billowing, lovely, pure tissue silk... only $14.95. 

Left: In pink, aqua or grey. 

Right: In red, blue or gold. Both in sizes 10-18. At all Felix Lilienthal stores. For the name of the store in your city, write FELIX LILIENTHAL & CO., INC., 31 WEST 34TH STREET, NEW YORK 

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page 53

ZIPPERED Conmar BY OF COURSE The final note of quality in fine American fashions Peek inside the world's smartest plackets and you'll discover Conmar zippers there. . . smooth as a lovely woman's silhouette, completely snag-proof, responding to your touch with luxurious ease. CONMAR ZIPPERS, CONMAR, NEWARK 1, NEW JERSEY
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See pages 180 and 181 for "Where-to-Buy" this merchandise in your shopping area. 

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The average price of a new home then was $9000 about 2.56 times the yearly average wage of $3510.  Which was about 2.34 times the price of a new car $1500. Today?

Harper’s Bazaar May 1951 Page 54

VOODOO Perfume of the Night The ounce, $40.00* . . . and the night has never held so much  

Dana, 

PARIS. NEW YORK 

Copyright 1951, Dana Perfumes, Inc.

*Tax Extra Other sizes, $22.50, $12.50, $6.50. The cologne, $8.50 and $5.00. 

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The average price of a new home then was $9000 about 2.56 times the yearly average wage of $3510.  Which was about 2.34 times the price of a new car $1500. Today?

Harper’s Bazaar May 1951 Page 55

IMPERIAL PRESENTS . . . the world’s most fabulous collection of superb cultured pearls "LOT 88"-Selected and secreted through twenty years in the personal collections of knowing Oriental growers, brought together and stored in subterranean Japanese vaults for safety during World War II. . . the glorious cultured pearls of world famed "Lot 88" ) may never again be equalled in collective quality and value. Imperial purchased" Lot 88" - and brought it to America. NOW. . . these lustrous cultured pearls treasured by Oriental connoisseurs are fashioned by Imperial into heirloom jewelry of unprecedented elegance and charm. . . for you. The glowing, ageless beauty of these rare gems increases with the years. . . a timeless creation of the living oyster in the ocean's depths. Now being shown at America's finest stores. 

A. Three strand choker necklace of uniform cultured pearls. White gold clasp set with 3 cultured pearls. $200.00. Il Matching bracelet. $125.00.  

B. Two strand necklace, graduated cultured pearls with 14kt yellow gold jeweled clasp. $200.00. Matching bracelet. $150.00. 

C. Delicate filigree 14kt yellow gold earrings with 12 cultured pearls. $75.00. 

D. Gracious antique design 14kt yellow gold pin set with 13 matched cultured pearls. $75.00. 

The ONLY cultured pearls that are registered and insured for your protection. 

THE IMPERIAL SEAL is your guarantee of true quality and value. 

IMPERIAL PEARL SYNDICATE FIFTH AVENUE, 

NEW YORK· CHICAGO· LOS ANGELES 

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The average price of a new home then was $9000 about 2.56 times the yearly average wage of $3510.  Which was about 2.34 times the price of a new car $1500. Today?

Harper’s Bazaar May 1951 Page 56

KNOW WHAT TO WEAR THIS SUMMER . . . on the beach . . . in the country . . . for the evening see  Harper’s BAZAAR

Harper’s Bazaar May 1951 Page 57

MAGNIFICENTLY CRAFTED "SILVER ON GOLD*" COMPACTS, HAND ENGRAVED. . . WITH AN INNER DOOR COMPARTMENT THAT SAFEGUARDS YOUR LOOSE POWDER. WONDERFULLY PRICED. ABOUT $5.00 EACH. NO FEDERAL TAX. OTHERS FROM $2.00 TO $50.00 AT BETTER STORES THE WORLD OVER. *JEWELER'S BRONZE, DOREST-REX FIFTH AVENUE 

366 FIFTH AVENUE. NEW YORK. N. Y. 

See pages 180 and 181 for "Where-to-Buy" this merchandise ill your shopping area. 
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The average price of a new home then was $9000 about 2.56 times the yearly average wage of $3510.  Which was about 2.34 times the price of a new car $1500. Today?

Harper’s Bazaar May 1951 Page 58

send for your copy of  “HER GIFT" catalogue ... a beautiful 20-page full magazine size booklet of wedding, anniversary and . graduation gifts - jewelry, silverware, watches, china, glassware, stationery. If you have not received a copy of "Her Gift"  catalogue, write directly to Harper’s Bazaar . . and we will arrange to have it sent to you through your nearest store. 

Harper’s Bazaar May 1951 Page 59

Wear them like jewels. . . "the Stocking of the Stars"* by Willys of Hollywood*

It's the new excitement in fashion to glamourize your legs and dramatize your costume. Permanently set patterns. . . washable, of course. From $1.95 to $7.50 the pair.  

a. Diamond Lil-new daytime decor, $1.95

b. New Slant-with rhinestone decor, $4.95 

c. Stick Pin-ruby or emerald brilliant circled with rhinestones, $2.95

Photo by darland

These and other motifs in fine stores everywhere. For name of store nearest you, write SANSON HOSIERY MILLS, Inc., Sales Office: Empire State Building, New York 1,N.Y. 

Manufacturers of Picturesque* with the heelmark of distinction . Process Sansonette*t  pleated-for-fit. Willys of Hollywood*, "the Stocking of the Stars”*

*trademarks                  tU. S. pats.  

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The average price of a new home then was $9000 about 2.56 times the yearly average wage of $3510.  Which was about 2.34 times the price of a new car $1500. Today?

Harper’s Bazaar May 1951 Page 60

EVERFAST* "Siam" a beautiful woven stripe in cotton by Everfast. The sports dress by CLAIRE McCARDELL, in antique gold, wood violet or grass green with contrasting colors. Sizes 10 to 16. About $50.00. 

Colors Guaranteed by Everlast Fabrics inc.

EVERfAST FABRICS, INC., 40 WORTH STREET, NEW YORK, N. Y. 

·Reg. U.S. Pat. Off. 

Photo by Plucer 

Available at these fine stores: Best & Co., New york; Pirie Scott & Co., Chicago; Neiman-Marcus Co., Dallas; Ransohffs, San Fransico; Julius Garfinckel & Co., Washington, D.C.
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The average price of a new home then was $9000 about 2.56 times the yearly average wage of $3510.  Which was about 2.34 times the price of a new car $1500. Today?

Harper’s Bazaar May 1951 Page 61

Arthur Godfrey, Steve Hannagan, Morton Downey and Sherman Billingsley 

These 4 sales aces (now also in the Perfumes business) say.  “All the lovely women we know wear Sortilege the parfum preferred at the Stork Club" 

Sortilege, the dram $3.50, 1/3 oz. $9.50, 1/2 oz. $14.00, 1 oz. $25.00, 2 oz. $42.00. Essence de Sortilege 2 oz. $2.50. 

Special Stork Club Gifts . . . Stork figure with Sortilege, $8.00, Club Combination with Sortilege and Lipstick in leather case $7.50, Single Sortilege Purse Packet $6.00, Gold Flaconette with Sortilege $5.00, Lipstick $1.00, Men’s Cologne 2 oz. $2.50 **. At the Better Stores Everywhere. All Parfumes are made, bottled, packaged, and sealed in Paris, France. Other fragrances: Jasmin, Gardenia, Brumes.  

Cigogne, Inc., Importers, Stork Club Bldg., New York 22, N. Y.

* Sortiege" means sorcery - bewitching It’s expensive... but worth it!

**Plus Tax

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The average price of a new home then was $9000 about 2.56 times the yearly average wage of $3510.  Which was about 2.34 times the price of a new car $1500. Today?

Harper’s Bazaar May 1951 Page 62

The Editors Guest Book 

Photos by Baron and Lida Moser

· In Gamesmanship and Lifemanship, Stephen Potter evolved his own ingenious system of satire which he now applies for the Bazaar to some ticklish points of Anglo-American relations (page 116). Though he is regarded as one of the funniest men in England for his spoofing of modern manners and snobbery, his activities as a man of letters have not been limited to comedy. He is head of the literature and poetry programs on the BBC, has published a novel, studies of D. H. Lawrence and Coleridge, and The Muse in Chains, a funny but fundamentally serious expose of the scholars who have been beating English literature into a pulp through the years. His wife is the English painter Mary Potter. 

· Rowland Emett, whose trademarks as a cartoonist are improbable railroads and hilariously probable Englishmen, contributes some new drawings of his beloved engine, Nellie, on pages 118 and 119. Until 1939 Mr. Emett worked for an English advertising agency. During the war the Emetts found themselves in charge of many nephews and nieces evacuated to their four-hundred year old house in Cornwall, and they collaborated on children's stories which he illustrated. Later he sent some of the drawings to Punch and has been one of their most invaluable contributors ever since. During the war he was a designer of airplane parts; he has also found praise as an eminent landscape painter. Mr. Emett writes of himself that he is fortyish and likes railways of the more infrequent kind. He is an authority on Waiting Room Tea. He also firmly believes that the Horse will never supplant steam. 

· Wright Morris is a Nebraska-born novelist who has examined the grass roots of America both as writer and photographer. "The Sound Tape" on page 125 is his third Bazaar story, all account of suburban tragedy that is as American as a commuters' train. Between books and stories-his new novel Man and Boy will be published by Alfred A. Knopf this month-Mr. Morris built himself a new house recently in Merion, Pennsylvania. 

· Bill Brandt is best known for his dark and brooding photographs of the places and faces of London-he is one of the few photographers alive who doesn't crave eternal sunshine, a preference easily satisfied by the vagaries of English weather. But he has also ranged throughout the British Isles for picture stories like his "Literary England," which begins on page 112.  A master of poetic form and atmosphere in his portraits and landscapes, Mr. Brandt has photographed many of the literary greats of England for the Bazaar-among them, E. M. Forster, Max Beerbohm and Norman Douglas. 

Harper’s Bazaar May 1951 Page 63

CHANEL #5 SAPONETTES

Guest soap with the most treasured name in perfume CHANEL

Harper’s Bazaar May 1951 Page 64

NEWEST UNDERCOVER SECRET! 

Four Star Girdle - that zips right to up meet your bra - Never Rolls Down

THE SECRET IS IN THE POWER ELASTIC TUMMY PANEL THAT S-T-R-E-T-C-H-E-S 4 WAYS AT ONCE! Takes 3 inches off your waistline instantly! 

Four Star flattens your tummy perfectly, and rises up, UP, UP to meet your bra-banishing ugly waistline '''rolls''; boasts a long Talon zipper; easy to slip into, easy to slip off. Takes "birthday" off your appearance. Light 2-way stretch elastic magically makes you inches slimmer - pulls in your waist - sleeks your hips - smooths your thighs. And Four Star keeps its s-t-r-e-t-c-h, washes new again in a jiffy. 

In NUDE, WHITE and BLUE  

The one girdle that is your complete girdle wardrobe  

SENT ON APPROVAL 10 DAY  FREE TRIAL 

MADE IN TWO STYLES Reg. Girdle or Panty Girdle. Panty girdle with removable snap-button crotch and garters. 

Only $5.95 Small (25-26) Med. (27-28) Large (29-30) only X-large (31-32) 

Also 'Plus' Sizes for the fuller figure:

Only $6.95  XX (33-35), XXX (36-38), XXXX (39-40), XXXXX (41-43)

VOGUE SHOP Dept. 

45 East 17th Street, New York 3, N. Y. 

Please rush Four Star on approval. If not delighted, I may return it within ten (10) days for refund of purchase price. 

I enclose $_______you pay postage. 

Send C.O.D., I'll pay $_________plus postage.

Please Check - Regular Girdle or Panty Girdle with removable crotch.

Correct size____ Send me____ Extra crotched @ 49 cents ea.

1 st. color choice _____2nd color choice_____

NAME(Print)________

ADDRESS(Print)___________

CITY____Zone_____State_______

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find your fashion future in the pages of 

Harper’s BAZAAR Incorporating Junior BAZAAR 

· . . coming fashions · . . important fabrics · . . new beauty care 

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The average price of a new home then was $9000 about 2.56 times the yearly average wage of $3510.  Which was about 2.34 times the price of a new car $1500. Today?

Harper’s Bazaar May 1951 Page 65

a smart woman puts her money in a jana bag

Harper’s Bazaar May 1951 Page 66/67

SHOPPING BAZAAR

Photos by Hans Namuth

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page 66 SHOPPING 

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A foursome to keep you informed-a barometer, eight-day alarm clock, calendar and thermometer in a folding pigskin case. $136.00. Alfred Dunhill. 620 Fifth Avenue. 

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Cocktails for the newlyweds - a sterling silver shaker that holds just a convenient amount for two. By Reed and Barton, $25.00. Nelmor Jewelers, 901 Bergen Avenue. Jersey City, N. J. 

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Cards for the canasta playing traveler, in an imported long-grain goatskin snap case. By Loewe of Spain, in red, blue or green, $6.50. Michael of the Waldorf, 301 Park Avenue. 

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For a fox-hunting friend, a choice of quarry-the big fox. in hand-carved oak, a copy of an Old English newel post, $110.00. The little ceramic fox, $12.50. Smith and Watson, 20 East 55th. 

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page 67 BAZAAR

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A satiric commentary on life in our time. original pen and ink drawings by Saul Stein- berg. The one shown, 141/2" by 23", $200.00. Betty Parsons Gallery, 15 East 57th.

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A leather tobacco pouch that fills through the wide, zippered mouth and pours into the pipe through an outlet at the bottom. $1.50. Wilke's Nut Brown Burley, $3.00. Wilke Pipe Shop, 400 Madison Avenue.

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One of a limited number of chess sets designed and signed by Man Ray, the board in a grained plastic, the Martian-looking chess men in anodized aluminum $100.00. Gallery Hacker, 24 West 58th.

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A refreshing French liqueur for summer - Mirabelle de Lorraine, a clear plum brandy that's perfect with a fruit dessert $9.19 a fifth. M. Lehmann, 374 Park Avenue.

--------------------(Continued on page 68) 

page 66 Adds 

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Glaring Light or Soothing Sight 

Screening out the ruthless rays of the relentless sun, MACBETH Glacial Blue LENSES, exclusive with Purdy, give you a new adventure in carefree vision. Your eyes enjoy the cool comfort of on overcast day, yet none of the natural color values are impaired. Complete with frame, $12.50, as illustrated. Ground to your prescription, slightly higher. Purdy Optician CREATOR OF EYEWEAR STYLES, 506 MADISON AVE, NEW YORK

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NEW DISCOVERY IN GEMS

MORE BRILLIANT THAN DIAMONDS

SEND FOR FREE ILLUSTRATED BOOKlET DESCRIBING THIS ASTOUNDING MIRACLE OF SCIENCE. You've read all about this amazing KIMBER-LITE gem in recent issues of the Reader's Digest and the Saturday Evening Post . . . the only thing on earth more brilliant than a diamond . . . the story of a radiant jewel, discovered in the New Jersey laboratory of one of the world's largest chemical firms . . . a jewel so brilliant . . . so dazzling that only experts can distinguish it from a diamond! 

MORE FIRE! MORE DAZZLING! . . . AND COSTS FAR LESS! You can own a beautiful Kimber-Lite gem-one (1) carat unset for only $24.00. (tax included). They range in size from 1/2 carat to 8 carats. All are full cut by expert craftsmen and set in rings for. men and in rings, brooches, bar.. pins and earrings for ladies. Your friends will marvel at the beauty of the fabulous Kimber-Lite gem . . . a possession that will be a joy forever. WRITE DEPT. H FOR BOOKLET. Kimber-Lite GEM CO., RED BANK, N. J.

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MARY CHESS Shoulder Covers

Exquisite Sacheted Covers made to snap easily over dress hangers. In French Garden Taffeta or Pastel Satin $4.50 Plus 20 % Federal Tax 

White Lilac - Yarn - Strategy - Tapestry - Heliotrope - Gardenia - Carnation

MARY CHESS 334 PARK AVENUE· NEW YORK, N.Y. 

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A brilliant Remodeling Service for Old Fur Coats . and by mail, too, if you desire.

One of New York's leading fur stylists provides a brilliant means of conserving and re- beautifying your old fur coat. Our special service starts as low as $25.00 and includes: remodeling, ,repairing, refitting, new lining, cleaning, glazing,  2 yr. storage with rip and tear service. Fur or additional service, if needed, supplied at lowest cost. 

For New York and vicinity, phone LA 4-6788 for a Bonded Messenger

Write for FREE BOOKLET H·5 on Mail Order Plan. 

Harry Treu, Inc. Fur Craftsmen, 147 W. 35th St., New York I, N.Y. (Opp. 35th St. Side of Macy's) 

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page 67 Adds 

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YOU are invited to become a member of the Nelmor Sterling Club. Choose from Nelmor’s 221 patterns of world-renowned Sterling Silver by Towie Gorham, Heirloom, International. Reed and Barton, Lunt, Wallace, Kirk, Whiting, Watson, Smith, Tuttle, Alvin, Rogers.. Indicate the pattern you desire below. In a few days you will be "the proud owner of your chosen precious sterling. Pay $2.00 a month for one place setting. $4.00 a month for two place settings, etc. for most patterns. Pay no more than the nationally advertised price. No carrying charges. Each place setting fitted in free anti-tarnish silver roll. First payment is due after you receive your silver. Own and use your silver now - pay for it out of income. 

© 1951 NELMOR JEWELERS

Mail Membership Coupon Today

Nelmor Jewelers - 901 Bergen Ave. - Jersey City 6, N.J.

Enroll me as a member of Nelmor Sterling Club. Send me ____________ place settings of _____________ pattern. I will pay $2.00 per month for each setting. Prices include federal tax and are for one six piece place setting: Teaspoon, Salad Fork, Butter Spreader, Cream Soup Spoon, Knife, Fork.

NAME ___________________________  

STREET______ CITY_____ STATE ___

Heirloom’s Damask’s Rose $27.50, International’s Prelude $27.50, Towele’s Candlelight $29.75 - Old Master $31.75, Gorham’s Chantilly $29.75 - Camellia $29.75, Kirk’s Repousse $28.50, Wallace’s Rosepoint $32.50, Lunt’s Modern Victorian $32.00, Reed & Barton’s Franccis First $36.00 

Nelmor Jewelers, 901 Bergen Ave.. Jersey City 6, N.J.

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Callot Soeurs 

OF PARIS, INC. 42 East 57th St., New York 2nd FLOOR 

a Summer Dream Made to order

Pure silk Chiffon with black velvet trim 

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From America's Largest Collection of 14K Gold Charms. PERFECT GRADUATION GIFTS! Commencement Cap, the tassel swings. $9.50. Diploma, with her graduation date engraved, $9.50. Both 14K gold. Shown actual size. Mail orders filled, prices incl. fed. tax. Write today for free booklet "Charms by Marchal", showing over 450 other 14K gold charms.Write Dept. HB5 Marchal Jewellers 119 FIFTH AVE., 56th ST.. NEW YORK 22 

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Rien ne remplace un vrai 

J.Berle DELINEATOR ©. 

No more trying one bra after another! Berle creates for you a Delineator exactly fitted to your individual contours. You'll hardly know you're wearing it. From $17.50 in the world's finest materials. One-year written guarantee. Consultation welcomed. J. BERLE, 26 West 58 St., N. Y. Telephone: PLaza 5-6250 

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The average price of a new home then was $9000 about 2.56 times the yearly average wage of $3510.  Which was about 2.34 times the price of a new car $1500. Today?

Harper’s Bazaar May 1951 Page 68

SHOPPING BAZAAR

Photos by Hans Namuth

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A diaper cover in Tattersall checked rayon-also in stripes or polka dots; or in pastel nylons. $2.00, sized according to weight. Children's Corner. 101 Greenwich Avenue.
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 In white organdie with decoupage of black Chantilly lace, a blouse entirely made by hand and to order. $85.00. From a new shop. Suzanne Couture, 10 West 58th. 
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Made in Scotland. handsome golden gorse calf brogues, unlined and hand-lasted $26.95. Good idea: cleat them for golf. Albert Hartman, 697 madison Avenue 
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A charming accessory for a June bride-a fichu of heirloom lace made into a headdress. You'll find this at . The Real Lace Shop, 556 Madison Avenue, as well as lace berthas, mantillas, wedding veils, Juliet caps and an exquisite stock of lace yardage-Brussels, rose point. duchesse-in every length and width. If you prefer, they'll work with your own lace.

------------------(Continued on page 71) 

Flatter Father, or any Male! Thrill the June Graduate! His own ROBE-O-GRAM* Hand-washable Monogram Robe of Rayon Crepe.  

Complete with Matching Bag ! $8.95 postpaid or 2 for $16.95.

S.M.L. Add 10% for Extra Sizes: Extra Large or Extra Long or Medium

Luxury Supreme! Full-cut, hand washable Rayon Crepe (Fabric by Benrose) Robe. 3-initial gold thread monogram on shawl collar. Lock on belt. Under tabs. Polka Dot Distinction: White on Wine or Navy, or Red dots on Navy. Gift packaged.

Allow 2 to 3 weeks. Order by size. See above 

Robes of Luxury, Inc. ERS

Dept. No.HB   P.O. Box 3147   ST. LOUIS 5, MO.

*U.S. Pat.Off. Reg. App. for 

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ESPADRILLES $2.60 Postpaid For Men and Women WONDERFUL FOR SUARE DANCING Sturdy, flexible cotton uppers; red, blue, green, brown, black, white. Tough fiber soles. Full sizes 4-11. Send stockinged footprint and shoe size. Sorry, no C.O.D.'s. Dept. H5. FRED LEIGHTON. INC. 15 E. 8th St.. New York 3 1514 Wisconsin Ave.. Wash. 7. D. C. For Tennis. Boating. Casual Wear 

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EAR-RESISTIBLE INLAY WORK, Allero Mosaics, Dainty and Colorful, from Florence, Italy. YOU'll TREASURE these exquisite "Posy" pattern  mosaic earrings (screwbacks) imported from Florentine workshops. They are masterpieces of color and detail. Delicately framed in goldplated settings, they make a wonderful gift, for yourself, too! Black, blue, green, coral or white background. Please indicate 1st and 2nd color choice. 

FIVE CENT PIECE SIZE (illus.) ... pro $3.00 

SIZE OF A QUARTER … pro $4.20 

Postpaid, prices incl. Fed. tax. Add 10¢ for airmail delivery. Money back guarantee if not truly delighted! Other charming matching pieces available at equally modest prices. Write for FREE CATALOG now! ALPINE IMPORTS Dept. HB, 101, 5th Ave. New York 3, N. Y. 

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SUEDE and LEATHER COATS-JACKETS CLEANED - REDYED
HANDBAGS SUEDE- LEATHER ALLIGATOR CLEANED - DYED - REFINISHED RELINED" REPAIRED · RESTYLED 
All Leather Gloves (Minimum 3 pairs) Rejuvenated - $1.00
send articles for free estimate
Delivery service in Manhattan MU8-2030
LEATHERCRAFT PROCESS OF AMERICA, INC.

1052 1st Ave. (at 57th.St. NEW YORK 22, N.K.
--------------------

DESTROY UNWANTED HAIR  FOREVER
TEMPORARY RELIEF IS NOT ENOUGH
Only by KILLING THE HAIR ROOT can you be Sure unwanted hair is gone FOREVER. Brings relief and social happiness. Do not use our method until you have read our instruction book carefully and learned to use the MAHLER METHOD safely and efficiently. Used successfully for over 50 years. Marvel $28.50, Deluxe $49.95. POSTPAID. send 6 cents coins or stamps for booklet “NEW BEAUTY FOR YOU”

MAHLER'S, Inc., Dept. 91-F, Providence 15, R. I.

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The average price of a new home then was $9000 about 2.56 times the yearly average wage of $3510.  Which was about 2.34 times the price of a new car $1500. Today?

Harper’s Bazaar May 1951 Page 69

For those who care enough to look their best...Dusharme hair-sheen wave-creme; dry, unruly hair regains loveliness with easy-to-apply hair dressing that restores shimmering highlights and obedience to the coiffure...leading hair stylists use it...recommend it for home use between shampoos.

The Pearl of hair cremes. wherever fine cosmetics are sold!

Dusharme products, Inc., Minneapolis 15, Minnesota.

Harper’s Bazaar May 1951 Page 70

Elgin American 

Gifts for the First Lady in your life! the exquisite pleasure of pearls, the beauty and warmth that glow from their depths, are yours to give in these heart-quickening Elgin American creations. Shimmering, sea-spun magic, these artful simulations rival nature’s rarest gems, heritage of Majorca, romantic Mediterranean isle. Inspired designing genius transforms them into fashion pieces of ecstatic glory, matchless, enduring gifts for Mother;s Day and always.

All Elgin American simulated pearls are packaged in gift presentation boxes, Mother’s Day card included

 Queenly elegance carefully matched simulated pearl choker with Paris-design, and sparkling rhinestone and pearl ornament.  $12.00.

 Earrings for every mood and moment, combining the exquisite lustre of pearls with the brilliance of rhinestones, mother-of-pearl and simulated. $3.50, $2.00 and $4.00.

 Diamond set in 10kt. white gold clasp accentuates the tailored simplicity of this single-strand necklace.  $12.50. 

 Mother-of-pearl ornament and matching earrings accent the lustrous beauty of this stunning choker. A uniquely appropriate gift for Mather and her day.  $17.75.

 Exquisitely versatile fashion original, to wear in more ways than one. Extra clasp provided for choker so that removable ornament may be worn separately as brooch.  $12.50.

 She’ll love the graceful graduation of this small double-strand necklace, the elegance of it’s rhinestone clasp.  $7.50.

 A new, exclusive Elgin American original; deep-glowing Fire Pearls (Handmade). A fashion first with 10kt. white gold clasp.  $20.00.

masterpieces by Elgin American

Elgin American simulated pearls are priced to fit every purse, two to two hundred. Hundreds of styles from witch to choose.

All items shown approximately 3/4 actual size. All prices plus Federal Tax.

©1951, Elgin American, Illinois, U.S.A., in Canada; Toronto, Ontario.
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The average price of a new home then was $9000 about 2.56 times the yearly average wage of $3510.  Which was about 2.34 times the price of a new car $1500. Today?