Friday 15 November 2013

Harper’s Bazaar May 1951 Page 70

Elgin American 
Gifts for the First Lady in your life! the exquisite pleasure of pearls, the beauty and warmth that glow from their depths, are yours to give in these heart-quickening Elgin American creations. Shimmering, sea-spun magic, these artful simulations rival nature’s rarest gems, heritage of Majorca, romantic Mediterranean isle. Inspired designing genius transforms them into fashion pieces of ecstatic glory, matchless, enduring gifts for Mother;s Day and always.
All Elgin American simulated pearls are packaged in gift presentation boxes, Mother’s Day card included
 Queenly elegance carefully matched simulated pearl choker with Paris-design, and sparkling rhinestone and pearl ornament.  $12.00.
 Earrings for every mood and moment, combining the exquisite lustre of pearls with the brilliance of rhinestones, mother-of-pearl and simulated. $3.50, $2.00 and $4.00.
 Diamond set in 10kt. white gold clasp accentuates the tailored simplicity of this single-strand necklace.  $12.50. 
 Mother-of-pearl ornament and matching earrings accent the lustrous beauty of this stunning choker. A uniquely appropriate gift for Mather and her day.  $17.75.
 Exquisitely versatile fashion original, to wear in more ways than one. Extra clasp provided for choker so that removable ornament may be worn separately as brooch.  $12.50.
 She’ll love the graceful graduation of this small double-strand necklace, the elegance of it’s rhinestone clasp.  $7.50.
 A new, exclusive Elgin American original; deep-glowing Fire Pearls (Handmade). A fashion first with 10kt. white gold clasp.  $20.00.

masterpieces by Elgin American
Elgin American simulated pearls are priced to fit every purse, two to two hundred. Hundreds of styles from witch to choose.
All items shown approximately 3/4 actual size. All prices plus Federal Tax.

©1951, Elgin American, Illinois, U.S.A., in Canada; Toronto, Ontario.
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The average price of a new home then was $9000 about 2.56 times the yearly average wage of $3510.  Which was about 2.34 times the price of a new car $1500. Today?



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