Harper’s Bazaar May 1951 Page 22/23/24/25

Tissue gingham co-ordinates. 

Simplicity J Patterns 3144, 3208

Here are the great sheers worthy of every stitch you take...

You’ll be caught in the spell off their sheer Wamsutta cottons that woo you needle!

of the year by Wamsutta

beauty

New voiles, blazing bright and bold and beautiful on the fashion scene! New opaque sheers for fashion-wise shears! New organdies-shadowed and crinkled and printed! And because they're Wamsutta cottons, every last beautiful yard is colorfast, permanently finished and completely tubbable! 

Wonderful is Wamsutta's news for the woman who sews! For not only are these cottons finer, silkier, more beautiful than any you've ever seen. . . they're endowed with every technical excellence to make them easy to cut and sew, practical to wear, a joy to tub! Never has there been a more magnificent reward for your needle! WAMSUTTA Fabrics 

Supervoile print. 

Simplicity Pattern 8269.

 Supervoile border print. 

Simplicity Pattern 3563. 

 Left to right, 

1.Wamsheer, Wamsutta's matelasse organdy, forever crisp, forever crinkled-and you don't iron it! 35/36".

2. Supervoile, woven of silky-smooth Pima cotton. Tebilized for permanent crush-resistance. 38/39".

3. Blazing color-Wamsutta's brilliant new idea for Supervoile. Tebilized and completely washable. 38/39". 

4. -Wamsutta's satin-check voile, newly dark, newly smart for town. In other colors, too. 36/37". 

5. Wamshodaw, Ondur-pracessed for shadow-patterns, woven of fine, long-staple, all-imported cotton. 35/36"

Top to bottom,

6: Permanently crisp tissue gingham. Many of these come in co-ordinated patterns. 43/44". 

7. Another-Wamshadow beauty that always keeps its coal, fresh crispness and its lively colors! 35/36".

8. Dramatic and bold-a new look for organdy. Wamsheer, crinkled for new texture interest. 35/36". 

9. An entirely fresh, modern look is the Wamsutta touch for Supervoiles. Permanently crush-resistant. 38/39". 

See Wamsutta cottons in better fabric departments. 

Left to right, 
10. Only the finest and silkiest of Pima cottons go into Wamsutta Supervoiles-sheerest of their kind! 38/39". 
11. All softness and light, but with a full-bodied "hand" that makes it easy to cut and sew. Supervoile. 38/39". 
12. Perfectly-mannered patterns like this are jewels for town wear. Supervoile again, crush-resistant. 38/39". 
13. Surprise colors in sheer tissue ginghams-no little-girl look here! Permanent crisp finish. 43/44". 
14. Wamsutta's fast color, crisp-forever organdy. Many of the plain colors are keyed to patterned organdies. 38/39", 

Wamshadow organdy.

Simplicity Pattern 3557.

Top to bottom, 
15. Hard to believe that anything so delicate and frothy as Wamshadow organdy s so completely washable! 35/36". 
16. New and easy to sew-a beautiful border print in Wamsutta Supervoile. Colorfast, crush-resistant. 38/39". 
17. Recipe for town-Supervoile that's dark, cool, permanently crush-resistant, washable. 38/39". 
18. Wamsheer matelasse organdy keeps its crisp crinkles through laundering after laundering. 35/36". 
See them at the fabric counters al your favorite store. 
WAMSUTTA MILLS, NEW BEDFORD, MASS.