Wednesday, 4 December 2013

Harper’s Bazaar May 1951 Page 36

London laboratories, Helena Rubinstein has perfected a process for pulverizing pure silk to gossamer fineness and then blending it with cosmetics! 
 Result-you can now give yourself a fresh, dewy complexion-smooth as silk, fine as silk, pretty as silk! 
 You start your silken make-up with SILK-TONE. This revolutionary new foundation conceals every tiny blemish and makes you look gloriously healthy-as though you had just come back from a vacation. As a matter of fact, SILK-TONE is extremely good for your skin-particularly dry skin-it forms a protective silken finish. 
 You can get SILK-TONE in six perfectly lovely complexion shades at only $1.50. Or if your skin is especially oily, you'll want Helena Rubinstein's special SILK-FILM at $1.25. 
 Then comes silken powder-Helena Rubinstein calls it SILK-SCREEN. The silk formula is completely different from ordinary powder.
 It is so unbelievably fine that it cannot clog your pores-your skin can "breathe" naturally, and so retain a day-long, dewy freshness. 
 The tiny silken particles in SILK-SCREEN actually absorb perspiration, so the powder keeps its bloom all day. 
 You can pat it on generously, without the slightest danger of "caking." And SILK-SCREEN really clings-instead of coming off on your dress. 
 The silk has a fascinating transparency, which means that this lovely powder will never give you that mask-like, artificial look. 
 It accents the natural beauty of your skin and gins you the delicate bloom of a peach. In nine specially blended shades, $1.00,$2.00, $3.50. 
 For the final touch, try SILKEN LIPSTICK, in fourteen ravishing reds. The formula is unique-un- like any lipstick you have ever tried before! It clings for hours-longer than any creamy lipstick you can name. And its rich texture actually keeps your lips from drying. The color range is fabulous-fourteen reds-at only $1.00.
 P.S. You can now get Helena Rubinstein's Silken Cosmetics at all the best department stores and drug stores. ©1951 Helena Rubinstein, Inc.,655 Fifth ,Avenue New York 22, N. Y.  “prices plus tax“

Gown by Trigere, jewelry by Trifari 
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The average price of a new home then was $9000 about 2.56 times the yearly average wage of $3510.  Which was about 2.34 times the price of a new car $1500. Today?

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