Harper’s Bazaar May 1951 Page 50

Gilded Lily

Fabulous swimsuit of white lastex and 24-carat gold. The kind of suit every woman dreams of owning... a Cole, of course. At fine stores...$35.00.

COLE OF CALIFORNIA ORIGINAL 

Copyright 1951, Cole of California, Inc., Los Angeles 58 

There’s a Cole designed to make you lovelier...

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The average price of a new home then was $9000 about 2.56 times the yearly average wage of $3510.  Which was about 2.34 times the price of a new car $1500. Today?