FACE POWDER TAKES ON NEW TASK
beautifies features as well as skin!
As a hard-finish photograph cruelly reveals harsh line and contour-so do unsifted powders impart a flat, light-reflecting surface to the skin that throws the features into bold relief.
The soft-finish photograph is flattering and delicate looking. Just so,silk sifted Evening in Paris Face Powder, which absorbs light, softens the features to the more delicate contour of earlier years.
Sifting 3 times through Silk gives powder new texture... absorbs light and thus softens features!
ACTUALLY -your entire face- its features and contours, not merely your skin-grows softer, more delicate, younger, with this utterly new kind of face powder!
That's more than women have ever expected or asked of a powder- yet it's the exciting truth- and based on scientific fact. This revolutionary change is due to an extra step in the manufacture of Evening in Paris Face Powder- sifting 3 times through microscopically fine silk.
Even to the touch of the finger, this new powder is breath-takingly different! It is so downy- soft -so infinitesimally fine-that it is difficult to see a separate particle with the unaided eye! On the skin, a texture with so much softness and depth absorbs light, which makes features softer and more delicate looking.
You can see for yourself the dramatic difference between this new silk-sifted powder and unsifted powders on the backs of your own two hands! Then you'll hurry to try the new Evening in Paris powder on your face. And then you'll see a new, tender delicacy of feature- a lovelier, younger edition of yourself!
Before SIFTING THROUGH SILK Powder, when spread over the back of the hand, looks rough-coarseness of skin is intensified. Vigorous rubbing reveals that powder does not cling well.
After SIFTING THROUGH SILK Powder-after sifting 3 times through silk -looks soft and smooth. The ridges on the hand disappear. It clings much better. Try this test yourself-using any powder, and the new Evening in Paris silk- sifted powder.
JUST FOR NOW! $2.10 VALUE, $1.10
COMPLETE MAKE-UP ENSEMBLE
1 EVENING IN PARIS FACE POWDER-Full-size box of this new, silk-sifted face powder. Retail Value $1.10 .
2 EVENING IN PARIS PERFUME-Generous bottle of the perfume known the world over as the fragrance of romance. Value 65 cents
3 EVENING IN PARIS LIP AND CHEEK CREAM ROUGE-For lasting radiance. Value 35 cents
TOTAL VALUE $2.10
Evening in Paris * BOURJOIS
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