"AN EYE TO THE FUTURE - AN EAR TO THE GROUND" -this describes General Motors' policy, a policy by which the public is given what it wants ill better cars year after year, and yet is safely protected against ill-timed or dubious experiments
Yes, lady, we’ve engineered the kink out of back-seat riders' necks
and if you want to know what a blessing in comfort that is, just take a Knee-Action ride
THE highway is fast and firm, and to the man at the wheel the going seems smooth enough.
But if you're traveling at speed in any car more than a year old, those bounces that hardly jiggle the driver certainly jar and jerk the folks in the back-seat.
You wanted an end to that neck-tiring, nerve- fagging strain - so General Motors engineers set out to perfect a new, bounceless, wonderfully poised glide-of-a-ride, on rough roads or smooth.
They found the trouble in the limited space between the front axle and frame. To keep these two from bumping together, front springs have had to be stiff, stiffer than the rear springs, and that caused a jerky ride.
So they developed a whole new front-end design - fastened the front wheels to the frame instead of the axle by using sturdy members which made steering easier and safer than before - provided ample room for big, soft-riding coil springs, timed with the rear spring action - and thus eliminated the "whip snap" that puts such a kink in- back-seat riders' necks.
That's the principle of "Knee-Action" -and simple as it seems, there were plenty of chances to go wrong. Others in the past have tried to lick the problem gave it up - but General Motors engineers, drawing upon the vast resources at their command, stuck with it until they developed the successful application of this principle which you now find in "Knee-Action."
The best demonstration of how this principle: works is, of course, a "Knee-Action" ride. What a difference it makes in both front- and' back-seat comfort! Roads that used to he torment slip beneath you now with nothing more than a ,gentle, restful, smooth undulation- more like floating than riding on wheels: .
Facts like these do more than confirm progressive leadership; they tell you why your choice should !be a General Motors car - product of the foremost engineering, scientific and technical ability in the industry, and of a policy which solicits THE PUBLIC INTEREST as its inspiration and its guide
A book you should read! It tells the full story of how Knee-Action operates, why it was developed and what it does for you. For your copy, address Customer Research Staff. General Motors, Detroit
GENERAL MOTORS A Public-Minded Institution .
CHEVROLET · PONTIAC · OLDSMOBILE · BUICK · LA SALLE · CADILLAC
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