Cosmopolitan April 1935 Page 129

Don’t Ever Leave Me

continued on page 130

Two of the 46,000,000 

WHEN we tell you that 46 million people bought Ex-Lax last year we aren't just bragging. And we aren't talking about ourselves... but about you and a problem of your’s! 

Here's why it is important to you. Occasionally you need a laxative to relieve constipation. You want the best relief you can get. . . thorough, pleasant, painless. 

And when 46 million people find that one certain laxative gives them the best relief. . . well that laxative must be good. When 46 million people agree on one thing, there must be something about it that is different. . . and better. 

Why America buys more Ex-Lax than any other laxative 

Here are the reasons: People realize more and more how bad it is to blast the system with harsh laxatives. Ex-Lax is as thorough as any laxative you can take, yet it is gentle. Unlike harsh laxatives, it won't cause stomach pains, it won't upset you, it won't leave you feeling weak afterwards. People realize that habit-forming laxatives are bad. And they have found that Ex-Lax doesn't form a habit- you don't have to keep on increasing the dose to get results. People hate nasty-tasting medicines. Ex-Lax is a pleasure to take. . . for everybody likes the taste of delicious chocolate. 

That "Certain Something" 

There's something else these millions of Ex-Lax users find in Ex-Lax. A "certain something" beyond the facts just listed. It can't be described in words, or pictures. But it's there. It is the ideal combination of all these Ex-Lax qualities, combined in the exclusive Ex-Lax way. Once you try Ex-Lax you'll understand. And nothing else will ever do. 

Ex-Lax comes in 10 cents and 25 cents boxes - at any drug store. If you would like a free sample, mail the coupon. 

COLD WAVE HERE. . . and we mean colds. Sneezing, sniffling, coughing, misery-creating colds. To help keep your resistance up - KEEP REGULAR... with Ex-Lax. 

MAIL THIS COUPON -TODAY! 

EX-LAX, Inc., P. O. Box 170 Times-Plaza Station, Brooklyn, N. Y. C45 Please send free sample of Ex-Lax. 

Name________Address________

When Nature forgets - remember EX-LAX THE CHOCOLATED LAXATIVE

------------------------------

The average price of a new home then was $3450 about 2.16 times the yearly average wage of $1600. Which was about 2.56 times the price of a new car $625. Today?