Cosmopolitan April 1935 Page 142

A Ton of Temptation

continued on page 143

GERBER Announces a new process SHAKER-COOKING .. its greatest improvement in Strained Vegetables FOR BABY - Stirring distributes heat evenly.

All Gerber Strained Vegetables are now vigorously stirred as they steam-cook in their cans..a revolutionary new process that shortens cooking time 40% to 50%..gives fresher, finer flavor and brighter color..cooks every particle more uniformly..and insures thorough sterilization without overcooking. 

This costly process, for which Gerber has applied for patents, has never before been attempted in canning. We adopted it, just as we did the glass-lined retorts, the air-excluding equipment, the moisture-reduction in vacuum, the monel screens, because this extra care gives your baby finer, more nourishing foods than you could get in any other way. 

Every Product Specially Prepared for Baby 

Gerber's Strained Vegetables are especially grown for Baby. We rush them crispy-fresh to the cannery. To further conserve vitamins, we put them through every process with air excluded..precooking..moisture regulating to save minerals..straining five times as fine as your kitchen sieve..cooking in cans by steam. 

Gerber’s Strained Vegetables are more scientifically prepared -minerals and vitamins better conserved - than is possible with home equipment. And better than ordinary cans of seasoned vegetables opened, strained and resealed in baby-size cans. Gerber's are unseasoned. Serve as they are, or slightly seasoned as taste or your doctor directs.

 In ordinary canning, food nearest the heat is cooked more completely than that in the center of the can.

 Gerber Shaker-Cookers shake can 140 times a minute so that every particle comes in close contact with the heat.

Your Store's Baby Department 

When you go shopping look for the Gerber complete line. It means "Baby Headquarters." Strained Tomatoes..Green Beans..Beets..Vegetable Soup..Carrots..Prunes..Peas.. Spinach. . 41/2-oz. cans. Strained Cereal.. 101/2-oz. cans. Ask YourDoctor 

Gerber’s 9 Strained Foods for Baby 

we won’t eat

Mothers! Here is help for you, if "Baby won’t eat." Scientific information..practical suggestions"..telling how to establish wholesome, normal eating habits. FREE booklet. Send for it. 

GERBER PRODUCTS COMPANY FREMONT, MICHIGAN (In Canada: Grown and Packed by Fine Foods of Canada. Ltd., Tecumseh, Ont.) Please send me free copy of "Meal- time Psychology," by Dr. Lillian  B. Storms. (Enclose 10 cents if you would like a picture of the Gerber Baby ready for framing.) 

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The average price of a new home then was $3450 about 2.16 times the yearly average wage of $1600. Which was about 2.56 times the price of a new car $625. Today?