Cosmopolitan April 1935 Page 145

ALMOST UNBELIEVABLE! 

But it's an accepted medical fact. Children burn more energy daily than average adults. . . yet can store less than half the day's need. Doctors say,"Cream of Wheat for energy protection!" 

Every day she burns .up as much energy as a champion sprinter! 

NOTE THIS VITAL DIFFERENCE

DAY”S ENERGY NEED ATHETE RESERVE Needs 3500-500 calories of energy per day. And he can store a full day’s reserve energy (in his large muscles and liver)

SAME ENERGY NEED CHID RESERVE Just as many calories-romping. running, growing. But her small system can store only 47% of one day’s needs!

Because she has only a small “storehouse,” your child must start her day with a food especially abundant in energy, easy to digest... Cream of Wheat

Learned form studies made at a leading university

Copr. 1935 by The Cream of Wheat Corporation

Ignore this energy need, mother, and your child may have serious trouble 

It's not that burning up energy in huge amounts is in itself harmful. It's natural for little children. 

But a child, unlike a grown-up, can store so little energy in his small system. Actually less than half what he needs for a single day! 

If the energy supply runs low, a child's ability to fight off colds, fatigue, nervousness, and serious illness, declines. He's more likely to "catch everything that's going". 

"For health and energy", say child specialists and family physicians, "three things are vital: sound sleep; fresh air and sun- shine; plenty of easy-digesting energy food . . . Cream of Wheat for breakfast daily".

Cream of Wheat supplies bodily energy as no other type of food can. It gives an abundance of it . . . in fast-digesting form. The cereal's full energy is released almost instantly. 

Is your boy or girl getting the protection of Cream of Wheat every day, mother? If not start now to give it to him. He'll like it. It's delicious! 

And you'll like the way it brings steady, natural weight gains, helps him develop a sturdy body . . . besides building up his resistance. Order Cream of Wheat today. The Cream of Wheat Corporation, Minneapolis. Canada: The Cream of Wheat Corporation, Winnipeg.

CREAM OF WHEAT Keeps energy up ...fights lowered resistance 

Why more doctors recommend Cream of Wheat than any other cereal . 

·Gives rich energy faster than any other type of cereal commonly served. . 

·Digests more easily, even in th e case of delicate young systems. . 

·Builds resistance against colds, illness. Brings natural gains in weight. . 

·Heat treated for absolute purity. Two servings cost only about one cent. 

FREE _ _ _ Here's grand fun for the children! It's the H. C. B. Club! Cut-outs of Custer, his soldiers and the Indians . . . big pictures of Custer, Molly Pitcher and Davy ? Crockett. . . and lots more free! Paste on postcard-mail to The Cream of Wheat Corporation, Dept. CS·16, Minneapolis. 

Childs Name...........Address.............