Cosmopolitan April 1935 Page 162

Golden Apples

We Walked the Bering Strait

continued on page 163

YOUR LIPS can live an exciting life!

Thrilling proof of the cosmetic genius of Helena Rubinstein - her incomparable lipsticks! . . . Most lipsticks either paint or stain-they have ugly purple undertones. They lack that warmth and softness so essential to allure. Many are harsh, drying, chapping -destructive to natural lip moisture.

But Helena Rubinstein has discovered an element which nourishes  a new secret ingredient which adds a moist gleam - a youthful lustre to your lips. Like a glowing flame her lipstick excites your whole personality with its living color. Glorious shades: Red Geranium, Red Poppy, Red Raspberry, Red Coral and "Evening". They stay on! - 50 cents- $1.00 - $1.25 . . . Rouge to match lipstick. Vibrantly youthful; adherent. $1.00, $2.00. 

Veil Your Skin in Cool Loveliness Powders by Helena Rubinstein are the result of years of scientific research - all for your skin's benefit and the enhancement of its charm. Delicate beyond belief. $1.00, $1.50. 

Glorify Your Eyes Persian Mascara, glamorous! Will not smart the most sensitive eyes. Black, Brown, Blue and (new) Blue-Green. $1.00, $1.50. Eyelash Grower and Darkener. $1.00. 

"First Steps to Beauty" Special Combination Set Pasteurized Face Cream and Beauty Grains- $1.00

Limited offer-to introduce this miracle home beauty treatment to a million more women! These two preparations give your skin the active benefits of Helena Rubinstein's greatest scientific beauty discoveries!

Pasteurized Face Cream does more than cleanse, freshen, soften and protect-it youthifies! Acts quickly-surely-on your face, neck, arms and hands. To smooth lines and wrinkles away-to transform your skin . . . Beauty Grains-a stimulating complexion wash used with water or a teaspoonful of milk. Blackheads and whiteheads ended-pores refined- skin renewal speeded-texture softened-oil glands normalized - by its definite remedial properties! 

MAIL SERVICE... If there is no Helena Rubinstein dealer in your community-order by mail. Consultation by mail is also welcomed. 

Helena Rubinstein 

8 East 57th Street · New York SALONS IN: Paris. London· Detroit· Chicago Boston. New York. Seattle . Los Angeles Palm Beach . Montreal . Toronto 

Copyright 1935. Helena Rubinstein. Inc.

-------------------------------

The average price of a new home then was $3450 about 2.16 times the yearly average wage of $1600. Which was about 2.56 times the price of a new car $625. Today?