Cosmopolitan April 1935 Page 173

Sweepstakes Winners
Shadows on Terrebonne 

continued on page 174

CLAUDETTE COLBERT, Starring in Paramount's "The Gilded Lily" 

A million yes marvel at the beauty of CLAUDETTE COLBERT 

How many look at you? 

Learn How Hollywood Stars Emphasize the Charm of Beauty With This New Make-Up 

FACE POWDER '" To harmonize with my colorings, black hair, dark eyes, olive skin, Max Factor s Olive Powder is correct". Fine in texture it adheres perfectly and creates a satin-smooth make-up that clings for hours. 

ROUGE ... Max Factor's Raspberry Rouge is correct for me. A perfect color tone . . . creamy-smooth, like finest skin-texture it blends evenly, imparting delicate, lifelike coloring to the cheeks.

 LIPSTICK ",Max Factor's Super-Indelible Crimson Lipstick completes my color harmony make-up is moisture-proof, the color is natural, and once I’ve made up my lips I know they will appear perfect for hours. 

• COSMETICS OF THE STARS 

There's a thrill when admiring eyes confirm the appeal of your beauty, So learn the make-up secret of Hollywood's stars, and you yourself can create beauty, that's more alluring, attractive, appealing. 

The secret is color harmony make-up, consisting of face powder, rouge and lipstick in harmonized color tones originated by Max Factor, Hollywood's make-up genius.

Working with famous screen stars to capture the mystery of ravishing beauty, Max Factor discovered a new principle of color harmony to be beauty's secret of attraction, Based on this principle, he created new color-harmony shades in face powder, rouge and lipstick to bring out the color appeal of each type of blonde, brunette, brownette, redhead. 

You will be amazed at the new beauty your own color harmony in this new make-up will bring to you. Remember ... famous stars have found magic in this secret, so you may expect a remarkable transformation.

So share the luxury of color harmony make-up, created originally for the stars. Max Factor’s Face Powder, $1.00; Max Factor’s Rouge, 50 cents; Max Factor’s Super-Indelible Lipstick, $1.00, At all leading stores.

Max Factor * Hollywood

Face Powder, Rouge, Lipstick ... In Color Harmony 

Mail in for your COLOR HARMONY, IN POWDER AND  LIPSTICK 

MAX FACTOR, Mac Factor’s Make-Up Studio,Hollywood. Califorinia. 

SEND Purse-Size Box of Powder in my color harmoney shade and Lipstick Color Sampler, four shades, (click image to enlarge shades list). I enclose 10 cents for postage and handling. * Also send my Color Harmony Make-Up Chart and 48 page Illustated Instruction Book, “ The New Art of Society Make-Up” FREE 

-------------------------------

The average price of a new home then was $3450 about 2.16 times the yearly average wage of $1600. Which was about 2.56 times the price of a new car $625. Today?