Friday, 3 January 2014

Cosmopolitan April 1935 Page 175

continued on page 176
"Roughness - Dryness can really be melted... and smooth transparent skin brought out" 
How this Softener melts dead surface skin is explained- HARSHNESS, dryness, a lacklustre look, are really caused by dead, horny surface cells. They conceal the lovely skin that is really yours. Melt them, and the fresh, new skin will be revealed. 
And they can be melted-almost instantly. A distinguished dermatologist explains exactly how. 
Dermatologist tells how it happens: 
The epidermis. Its outer layer consists of horny cells which dry. cause roughness. 
Dead particles on the surface make the skin rough.
Dead particles melted away. Skin gloriously... fine transparent!
"When" a keratolytic cream is smoothed on the skill, the dead; horny cells which make it appear rough and dull are melted, " he said. "Freed of these coarse, dry particles, the fresh new cells beneath are apparent. The skin looks clear-smooth
"Vanishing cream also prevents roughness by preserving skin moisture from too-rapid evaporation."
Now you know exactly what happens when you smooth on Pond's Vanishing Cream. Roughness-dryness are actually melted away. Your skin becomes "' satin-smooth. It takes on an enchanting youthful bloom. 
Powder retained hours. .. Over this new smoothness of your skin, powder and make-up blend evenly. Face shine is ended. Chappings vanish. Your skin acquires a fascinating seashell delicacy. 
We want you to try this cream. Mail this coupon and we will send a special 10-day tube of it with generous samples of 3 other Pond’s beauty aids. 
Skin gloriously smooth-fine-transparent. Lady Helena Fitzwilliam says: "Pond’s Vanishing Cream banishes all roughness and dryness."
 SEND FOR GENEROUS SUPPLY
Pond's, Dept. D116, Clinton, Conn. 
I enclose 10 cents (for postage and packing) for special tube of Pond's Vanishing Cream with generous samples of 2 other Pond's Creams and 5 different shades of Pond's Face Powder. 
Name____ Street_____ City____ State___
 Copyright, 1935. Pond's Extract Company 
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The average price of a new home then was $3450 about 2.16 times the yearly average wage of $1600. Which was about 2.56 times the price of a new car $625. Today?

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