Cosmopolitan April 1935 Page 105

Evening Begins in the Afternoon

Visitors to New York marvel at the young, fresh faces of the lovely women they see at theatres, shops, supper clubs. "What is the secret," they invariably ask, "of this beauty that triumphs over excitement, late hours, endless gayety?" 

Perhaps this is the answer: Evenings begin, for a great many of New York's smart women, not when the lights go on, but in the afternoon. . . at Dorothy Gray's Fifth Avenue Salon. To this delightful, intimate salon, they come for a priceless hour of rest and facial care. Here skilled hands smooth out lines, bring freshness to weary faces. And here each woman is given the special make-up that accents her individual beauty. 

Now, Dorothy Gray makes it possible for you to follow at home her Salon method of skin-care and make-up.

Dorothy Gray Make-up is glamorously youthful because it is so natural. Try the three simple steps yourself. But be sure to do them just as they do in the Dorothy Gray Salons: 

I. Give your skin that new, flower-like freshness that lasts for hours with Dorothy Gray Make-up Foundation Cream. Makes powder adhere! White, natural, rachel, $1.00

2.Harmonized lip and cheek rouge. It's easy when you use Dorothy Gray rouges and lip-sticks . . . matched in color and in name. Fluffy, soft Cream Rouge, made only by Dorothy Gray, $1.25. Or smooth, fine Compact Rouge, $1.00 Dorothy Gray Lipsticks, $1.00 

3.Use powder that just matches your skin. You can find your perfect shade in exquisitely scented, downy-smooth Dorothy Gray Salon Face Powder. There are eight true complexion shades. $1.00, $3.00 

NEW! Dorothy Gray Continental Compact. Smart two-toned copper . . . wafer-thin! Double, $3.00 Triple, $3.50. 

Just ask at your favorite shop for these Dorothy Gray "Salon Make-up" preparations and for the free booklet, "How to Use the New Make-up." 
© 1935, Dorothy Gray . 

Dorothy Gray

Salons at 683 Fifth Ave., New York
LosAngeles·Chicago·Denver·Atlanta·Washington·Boston·Milwaukee·Paris·Brussels·Amsterdam·and on the Grace Line "Santa" Ships 

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The average price of a new home then was $3450 about 2.16 times the yearly average wage of $1600. Which was about 2.56 times the price of a new car $625. Today?