Wednesday, 19 February 2014

Cosmopolitan April 1935 Page 89

All His... yet he uses a 25cent toothpaste 
Mr. Percy Rivington Pyne, 2nd, of Princeton, N. J., Roslyn, L. I., and New York City, tycoon, philanthropist, art collector, and sportsman finds Listerine Tooth Paste superior. 
It is no accident that men such as Mr. Pyne, with wealth and tradition behind them, are constant users of Listerine Tooth Paste. 
They are in the habit of buying critically, wisely, and with quality always in mind. Mere price could not attract. Only definite, clear-cut results appeal. Of Listerine Tooth Paste, Mr. Pyne’s opinion is: 
Listerine Tooth Paste seems to meet all the necessary requirements -and that is why I like it. 
If you have not tried this remarkable tooth paste by the makers of Listerine, do so now. Note how quickly it attacks stains, discolorations, and tartar. How ably it removes film. See how thoroughly it cleans. See also how teeth gleam and sparkle after its use. And don't forget to look for that wonderful feeling of mouth freshness and invigoration you associate with Listerine itself. 
Listerine Tooth Paste comes in two economical sizes: Regular, large, 25cents size, and Double Size, 40cents.
Lambert Pharmacal Co., St. Louis, Mo. 

Mr. Pyne is a member of the famous Pynefamily of Princeton tradition. Globe-trotter, golf enthusiast, international host, one of his hobbies is the collection of rare paintings and porcelains. Mr. Pyne is the recipient of numerous decorations from the Courts of Europe.
The spacious pool in Mr. Pyne’s garden at Rivington House, Roslyn, Long Island. 
(below) The dining room in Mr. Pyne’s Roslyn home. In the background the priceless Reaburns a part of Mr. Pyne’s magnificent collection of art treasures. 
The notable picture of Miss Arabella Reynolds by Sir Joshua Reynolds. 
The entrance to magnificent Rivington House. 
Yacht Mr Pyne chartered on his last Mediterranean trip.

LISTERINE TOOTH PASTE Large Size. . . 25cents - New Double Size. . . 40cents 
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The average price of a new home then was $3450 about 2.16 times the yearly average wage of $1600. Which was about 2.56 times the price of a new car $625. Today?

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