Tuesday, 18 March 2014

Cosmopolitan April 1935 Page 7

Typists wanted TOUCH CONTROL 
"Two of us use this Royal. With Touch Control each adjusts the keys to the tension she prefers." 
"It's so simple! Merely turn this dial. Touch Control makes every new Royal instantly and visibly adjustable to your individual finger pressure."
"After hours again? You need one of the new Royals. Then you'd get through on time!" 
17 major improvements including Touch Control, Shift Freedom and Automatic Paper Lock (all exclusive Royal features) distinguish the new Royal as the most efficient typewriter ever made!
 . . . more Royals were bought in U. S. in 1934 than in any previous year! 
First introduced last July, the new Easy-Writing Royal commanded instant attention. Its revolutionary features attracted the interest of typists and executives everywhere. From their experience with typewriters-their familiarity with all makes, they pronounced this latest Royal, Victory Model, the very zenith of perfection. Here was a typewriter that not only made typing easier-but one that produced neater, more uniform letters at lower cost!
Typists welcomed Touch Control as an outstanding improvement. The facility of adjusting the Royal keys to any desired tension, simply by turning a dial, was enthusiastically received as the greatest advance in typewriter design since Shift Freedom. 
No other typewriter has met so completely the requirements of both typists and executives. 
3 of many exclusive Royal features which make typing faster-easier! 
A.Improved Shift Freedom positively eliminates the tiring effort, the nerve-shattering jar and bang of the conventional "bobbing carriage."
B.A flip of the finger does the trick! Automatic Paper Lock provides the fastest method of paper handling ever developed. 
C.Royal's Finger Comfort Keys protect the delicate nerve-ends of the finger tips. Black, non-glare, they reduce eye-fatigue. 

Call for the Royal representative. Invite a demonstration in your own office. . . Compare the Work! 
Royal Typewriter Co., Inc., 2 Park Ave., New York.
Branches and Agencies the World Over 

easy-writing ROYAL victory model

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