Cosmopolitan April 1935 Page16

NEWS Ivory Soap inn New Form-Especially for Silk Stockings

What a smart idea! Pure Ivory Soap in tiny, tiny fluffs-so small they burst instantly into suds. So much safer for stockings than flat flakes. . . read why:

Just one flat flake that fails to dissolve will smear into the stocking mesh. It dries out the threads . . . and P-O-P goes the run! Another pair of stockings gone! 

Count up Ivory Snow's advantages! No soap-spots to start runs -no too-hot suds to fade colors -and Ivory purity to protect the silk. A three-point protection no other soap can offer you. Get Ivory Snow today. . . and get better wear from your stockings.

"Look-these tiny fluffs of Ivory Snow go right through a flour-sifter." 

"I see I That's why Ivory Snow dissolves instantly even in lukewarm water." 

"Look, Mary, not a speck of undissolved " soap. 

"Good! Ivory Snow won't leave those hard soap-spots that start runs." 

"No more runs popping from ‘nowhere,’ since I use Ivory Snow." 

IVORY SNOW 9944/111% Pure Safer than flat-flake for silks and woolens dissolves instantly -AND THE BIG IVORY SNOW BOX COSTS SO MUCH LESS