Thursday, 27 March 2014

Woman’s Illustrated February 15 1958 Page 32

Be dashing . . . wear our chemise dress without the belt. 
You can see how lovely it looks in the photograph
CHEMISE LINE FOR SUMMER
Subtly becoming, strictly contemporary, here is your chance to try the true Paris chemise dress for yourself 
BE in the fashion swim this summer wearing a truly French chemise. Its long, lean, beautiful lines do the very most for your figure, because every seam and dart is there with a definite purpose-to enhance the shape beneath! Wear it belted, if you wish, until your eye becomes familiar with the new shape, but once that has happened, I promise you you will be as enthusiastic as I am. 
You will love the collar-it is quite new and very flattering; you will delight in the making, for the clever cutting has been done on the pattern and you simply have to cut round the pattern shapes; and you will enjoy wearing it for you will feel younger, more willowy and twice as beautiful in this exciting new fashion. SARAH REDWOOD 
SHOPPING A. W. Gamage, Ltd., Holborn, London, E.C.1, are stockists for the lovely Ferguson's screen-printed ., "Everglaze" cotton featured on this page. Obtainable in three lovely colours; smudged shades of blue, gold and grey. 36 inches wide, the cotton costs 9s.11d (about $1.39) a yard. 
PATTERN E3,647
LAYOUT OF PATTERN PIECES
MATERIALS REQUIRED (click image to enlarge and view)

THESE ARE ‘WOMAN’S ILLUSTRATED’ HOME TESTED PATTERNS
HOW TO ORDER 
Fill in this order form or copy the information on to a piece of paper and send it, with your P.O., to "Woman's Illustrated" Best way Fashion Service, P.O. Box 653. 21 Whitefriars St., London. E.C4. Pattern E.3,647 costs 2s. 7d. (about 36cents) inclusive of postage and packing and is cut in bust sizes 32, 34, 36, 38 and 40 inches
ORDER FORM
PLease send me Pattern E.l,647 Bust size.........
I enclose P.O. value.................. Name ..........Address .........
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The average price of a new home then was $12750 about 2.77 times the yearly average wage of $4600. Which was about 2.14 times the price of a new car $2150. Today?

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