NEW SWEATER?
No, it's Lux-washed six times!
IT'S NEW FASHION because it's Shetland, and new-looking thanks to Lux. Softer, because it's Lux-washed. Fitting lightly as a dream, because it's Lux-washed. Springy and lovely to feel, because it's Lux-washed. Lux works these wonders with woollies, time and time again. It actually restores the natural springiness to wool.
Deep, rich Lux suds search out the dirt gently. Lux is safest, because it relies on pure soap for its cleansing powers is soapier, much soapier, than any washing powder, and it has no harsh chemicals of any kind to scour and harden fibres. Lux is special-it even looks special!
Lux keeps all the things you wash so soft and fresh and lovely. Get a packet. . . today; in the small, large, or the long-lasting Magnum size!
LUX
If it’s safe in water, it’s safe in LUX
FEEL how special Lux is!
Next time you use Lux, run those fine, transparent flakes between your fingers. How soft! How soapy! Compare them with the feel of any ordinary washing powder, with its hard gritty particles. You can fell Lux is soapier, purer-quite different.
A LEVER PRODUCT
IF IT'S SAFE IN WATER, IT'S SAFE IN LUX (and so are your hands!)
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