Woman’s Illustrated February 15 1958 Page 37

Man of Peace

Bring your Hair Colour out of the shadow with Controlled Colour!

Adds just the degree of natural-looking colour that best enriches your own hair shade ... and your richer colour lasts  through 6 to 8 shampoos  

Can you imagine what admiration your hair would win if it always looked as though it were bathed in sunshine! For sunlight brings out all the colour-beauty hidden in every girl's hair, but alas, when the sun leaves it, the colour dulls again. But you can bring your hair colour out of the shade--with COLOR-GLO, as millions of others have done. COLOR-GLO'S wonderful new principle of controlled colour transforms your hair to new colour-beauty, heightens the richness of its natural tones, by gently blending new colour radiance into your own natural hair colouring. 

Forget everything you ever knew about tints, dyes and rinses. COLOR-GLO is something entirely new. Your own personal hair colouring actually controls the COLOR-GLO shade, so it adapts itself to give the exact degree of new, natural colour beauty which will best enrich your own hair shade. 

And your richer colour lasts for weeks and weeks, through 6 to 8 shampoos. It cannot rub off on clothes or pillows and is not affected by rain or bathing. And, if that were not enough, COLOR-GLO makes your hair healthier, too, silkier, softer, more supple and shining.

A permanent wave takes even better on COLOR-GLO'd hair. You apply Color-Glo like a shampoo 

I After usual shampoo simply sprinkle COLOR-GLO direct from baffle on to damp hair and lather up. 

2 After a few minutes, rinse off, and your, hair is ready for set- ting in the usual way. That's all. 

How to choose the shades best suited to your hair 

Some COLOR-GLO shades are more suitable for your particular hair colouring than others, in the same way that certain shades of make-up harmonise best with your natural complexion. For most, therefore, it is better to take advantage of this, and enrich your hair colouring as naturally as you do your complexion. This chart helps you to do this. 

How to use the chart

Find in the left column the colour nearest to your own natural colouring. Opposite this you will find the shades of COLOR-GLO that blend most naturally and softly with your hair colouring.

(click image to enlarge and view)

 COLOR-GLO is not a bleach will not make hair fairer

COLOR-GLO TRADEMARK  

4/6 (about 63cents) per bottle from all chemists, stores and hairdressers.

GIVES LASTING. COLOUR THROUGH 6 to 8 SHAMPOOS

From L'OREAL OF PARIS The World's Greatest Makers of Hair Beauty Products 

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The average price of a new home then was $12750 about 2.77 times the yearly average wage of $4600. Which was about 2.14 times the price of a new car $2150. Today?