Monday, 28 April 2014

Life April 9 1951 Page 43

Compare!
ONE HAT COSTS $7.50... THE OTHER $10.00 WHICH IS WHICH?  
Actual color photograph of an Adam Hat at $7.50 side by side with a hat of another national brand at $10.00. Can you tell which is the Adam! * 
They look alike, yes. But for quality the odds are you'll choose the Adam Hat at $7.50 over the $10.00 hat of another leading national brand! 
What does a man want in a hat? . . . He wants style. . fine felt and workmanship ... comfort. And that's what Adam gives you. . . at prices at least $2.50 under hats of comparable quality of other leading brands. 
How do we do it? Our methods of, buying, manufacturing, distribution-combined with our policy of taking only a small profit on every Adam Hat-enable us to offer you a better hat at a lower price. Stop in today at your nearest Adam dealer and compare values! Prices from $5 to $20. 
* The Adams Hat is the one on the left.
ADAM HATS The First Name in Hats
THE ROMABOUT 
"The Hat of the Year"! A new lightweight snap-brim, smartly styled by Adam, Has a narrow fancy band. Pre-blocked; will not lose its shape. All popular colors. $ 7.50. 
WE CHALLENGE COMPARISON, 
Compare any Adam Hat...in any of these price classes . . . with any hat you chose in the next higher price class. The odds are you’ll prefer the Adam  Hat for style...for quality...for value!
ADAM HATS AGAINST OTHERS
$5.00 AGAINST $7.50
$7.50 AGAINST $10.00 
$10.00 AGAINST $12.50
COPR. 1951 ADAM HAT STORES, INC., NEW YORK, N. Y.
ALSO MANUFACTURED IN CANADA  
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The average price of a new home then was $9000 about 2.56 times the yearly average wage of $3510. Which was about 2.34 times the price of a new car $1500. Today?

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