Guard Against Throat-Scratch
enjoy the smooth smoking of fine tobaccos
... smoke PALL MALL the cigarette whose mildness can measure
Study this Puff Chart:
PUFF BY PUFF.. .YOU'RE ALWAYS AHEAD WITH PALL MALL
The further your cigarette filters the smoke through fine tobaccos, the milder that smoke becomes. At the first puff, PALL MALL's smoke is filtered further than that of any other leading cigarette.
Again after 5 puffs of each cigarette your own eyes can measure the extra length for extra mildness as the smoke of PALL MALL's fine tobaccos is filtered further.
After 10 puffs-or 17-Pall Mall's greater length of traditionally fine tobaccos still travels the smoke further-filters the smoke and makes it mild. Thus Pall Mall gives you a smoothness, mildness and satisfaction no other cigarette offers you.
Wherever you go today, you will see more and more people smoking PALL MALL-the cigarette whose mildness you can measure.
PALL MALL FAMOUS CIGARETTES
· IN HOC SIGNO VINCES ·
“WHERE EVEY PARTICULAR PEOPLE CONGREGATE"
OUTSTANDING.. and they are mild!
Copr., American Cigarette and Cigar Co., Inc.
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