Life April 9 1951 Page 71

GENUINE REGISTERED Keepsake DIAMOND RINGS 

The one you’ve always wanted 

This is YOUR Day... a day of perfect happiness made even more complete by your choice of love's most cherished symbol ... a Keepsake Diamond Ring.

For this important lifetime choice, select a Keepsake - the ring of guaranteed high quality in color, cut and clarity. True value is assured by the Keepsake Certificate signed by your jeweler and Keepsake. 

Ask your trusted Keepsake Jeweler to show you Keepsake - awarded the coveted Fashion Academy Award for the second consecutive year. To avoid the disappointment of an unwise choice, look for the name, Keepsake, in the ring and the words "guaranteed registered perfect gem" on the tag, In a wide range of styles, at prices from $100 to $10,000. 

A.MONTICELLO Ring $400.00 Also to $2100.00 Wedding Ring $125.00 

B. CASTLE Ring $175.00 Also $125.00 Wedding Ring $87.50. 

C. HOLLISTER Ring $750.00 Also $450.00 to $1800.00 Wedding Ring $150.00 *Man's Diamond Ring $125.00 Available at $75.00 to $250.oo to match all engagement rings. 

D. BARONIAL Ring $100.00 Wedding Ring $50.00 

E. CAMERON Ring $200.00 Also $100.00 to $2475.00. Wedding Ring $12.50. 

F. ROANOKE Ring $150.00. Also $250.00 Wedding Ring $75.00 

G. REGIS Ring $250.00 Similar styles $150.00 to $675.00. Wedding Ring $125.00 

All rings illustrated available in white as well as natural gold. Prices include Federal tax. Rings enlarged to show details. 

Fashion Award for 1951

Presented to Keepsake for exquisite design and brilliant fashion styling 

For the name of your nearest Keepsake Jeweler, call Western Union by number and ask for Operator 25. 

Keepsake The Choice of America’s Loveliest Brides

Keepsake Diamond Rings, A. H. Pond Co., Inc,

120 EastWashington, Syracuse 2. New, York 

FREE. . . Useful 20-page book. "The Etiquette of the Engagement and Wedding," and the name of my Keepsake Jeweler. -- Also gift offer of beautiful new 48-page "Bride's Keepsake Book." Name................................................

Street and No.......................................

City...................... L 4-51 

AMSTERDAM · ANTWERP · HOME OFFICE __ SYRACUSE, N. Y. 

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The average price of a new home then was $9000 about 2.56 times the yearly average wage of $3510. Which was about 2.34 times the price of a new car $1500. And the future was progressive not regressive