"A ROMAN EMPEROR IN TWEEDS," the press called him. Hollywood took notice, cast him in his first MGM movie as Mr. Imperium, an Italian king in a slouch hat. And his presence on the screen is authentically royal, even when he is singing a donkey out of its balk. Yet there isn't a pretentious bone in Pinza’s strapping six-foot body. Adulation seems to have made no dent at all on his large, uncomplicated nature. For years his press agents have tried to invent colorful anecdotes about him. But what he likes is to cook, play bridge, ride his bicycle, be home with Doris, his wife; Larch, a mild-mannered Dalmatian; and his children, Pietro, Clelia, and Gloria. He hates to hurry!
Its a young man's world!
Man is growing younger and healthier with fantastic speed
Just in Pinza’s life-time our life span has increased 25 years!
Yes, when Pinza was born, our life expectancy was around 43 years.
Now, it’s 68.2 years.
Don't think this good news applies only to babies! WHATEVER YOUR AGE, every year, your life is being extended days, weeks, MONTHS. Good facts, these, as an antidote for some of today’s gloom merchants.
"What a pity youth is wasted on the young," said G.B.S. But Pinza, Paul Lukas, Bob Montgomery and Hollywood's best-paid stars are indications that it isn't, anymore! And it's not only actors who don't know how to grow old. Just compare your own clean-shaven, casual face with the stiff-necked tintypes in your family album.
Keeping young takes no special doing at all, today. Our way of life-our fairy-tale elixirs and pills, our eating, bathing, playing habits-keep us youthfully active, flexible, stimulated.
And-a vital part of that spirit which goes with youth-men now take a young man's care of their appearance, all their lives. Every year, more and more men give themselves those small attentions that keep a face young-looking.
We’d like to speak of one habit that helps reduce your age by several years . . takes less than a minute. It's this: BEFORE you shave, give your face a hot-water application with your washcloth or towel. Your barber does it AFTER your shave. But dermatologists say it does you twice the good to apply it BEFORE you shave. One, it brings up your own nourishing, renewing blood. Two, it softens hair for an extra-quick, clean shave.
"Circumstances alter faces," said Wells.
The everyday CIRCUMSTANCE of Williams Aqua Velva after your shave will do the most to give you a look of healthy skin freshness.
Regularly used, this circulation-rouser brightens, braces your skin in a way nothing else can. A good reason why Aqua Velva has become the world's most popular after-shave lotion.
Williams Aqua Velva is full of good sensations. Tonic freshness. A pleasant scent. It keeps your skin flexible, comfortable, its natural moisture intact. And that helps protect it from sun, wind, cold. Another way Aqua Velva looks after your face: it lends first aid to crapes or skin breaks, keeps your skin FEELING soothed, LOOKING young!
SUPERIOR IN VERY DEFINITE WAYS
. . . these preparations were worked out for all 3 ways of shaving
Special preparation for BRUSH users. Williams Shaving Cream offers your skin a new comfort-extract of lanolin-an emollient remarkably like that contained in all human ,skin. The beneficial ingredients in this extract are 25 times as intensified as in plain lanolin, the well-known skin conditioner. We're proud to say that it's found only in Williams. You'll really appreciate how this bland cream helps to keep your skin looking young and healthy.
For the BRUSHLESS shaver. Williams Glider contains the same type of oil that is used on a baby's skin. This special ingredient softens your beard and enables the razor to cut your whiskers close and clean without scraping. Another ingredient, found only in Williams, helps replace the skins natural oil . . . soothes tender skin. Rubbed well into the skin, it helps to keep skin smooth, young-looking.
If you use a Schick, Remington, etc. . . . a unique beard conditioner. Williams Lightning Lectric Shave is a pleasantly fragrant liquid that softens your beard so that it almost WIPES off. One ingredient prevents sticky perspiration from slowing up your razor.
Another ingredient lubricates not only your skin, but the razor-head-giving you a faster, closer shave. After using Williams Lightning Lectric Shave, your skin feels happy; has a fit, healthy look you'll like.
After any or all shaving-use the world's most popular after-shave lotion. NEVER MISS Aqua Velva after you shave. Yes, any time you want a quick refresher. . . use Williams Aqua Velva.
. . .
In the year 1840 The J. B. Williams Company put its first shaving preparations on the market. Since then our products have held the public approval. Their good name has grown and grown, for an obvious reason: Men KNOW these Williams products do the work, and do it better. Year after year, more and more men' are using Williams products. Year after year, more and more men are looking wonderfully young, alive and healthy.
Every·year...men look younger and healthier!
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