Thursday, 17 April 2014

Life April 9 1951 Page 91

So Elegant
Yet this Emerson must meet world's roughest "TRAVEL TEST" 
"I’m glad I own a LIFE-TESTED EMERSON!" says . Mrs. FEUZA VANDERBILT 
And, like her, you'll be glad there's far more to your new Emerson than the elegance that meets your eye. For the world's clearest television is LIFE-TESTED . . . proved by punishing laboratory and field tests far more rigorous than years of normal use. That's why, in times like these, long-lasting, LIFE-TESTED EMERSON is more than ever America's best buy! Mrs. Vanderbilt's new Emerson is, 17-Inch Mahogany Console Model 687, an incomparable value at . . . $379.95, including excise tax and warranty. 
LIFE-TESTED Every model, every part, laboratory tested for BETTER PERFORMANCE and LONGER LIFE!
Taken for a Ride! With ride-recording "Impactograph" attached, new Emerson TV and radio models are shipped thousands of miles by truck and train. Returning to the laboratory, each receiver must perform perfectly . . . no matter how many brutal jolts and jars the "Impactograph" shows on its record tape. 
Exact to 1/10,000 Inch! Not only is your new Emerson LIFE-TESTED as a whole. . . but its parts are tested and retested. Under this super-magnifier, vital components are checked right to 1/l0,000th of an inch! One more engineering reason why Emerson television and radio perform where others fail! 
Every 5 Seconds Someone buys an Emerson... America's Best Buy 
14-Inch Rectangular Model 662 . . . $179.95 
17 -Inch Rectangular Model 696 . . : $299.95 
20-Inch Rectangular Model 693 . . . $479.95 
AC-DC Table Radio Model 652. . . $19.95
FM-AM Radio Model 659 . . . $59.95 
3-Way Portable Model 646. .. $29.95 (less batteries) 
Prices Include Excise Tax and Warranty
Prices slightly higher in South and West.
Better Performance LONGER LIFE EMERSON LIFE-TESTED Television and Radio
EMERSON RADIO AND PHONOGRAPH CORPORATION, NEW YORK 11, N. Y. 
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The average price of a new home then was $9000 about 2.56 times the yearly average wage of $3510. Which was about 2.34 times the price of a new car $1500. Today?

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