Wednesday, 11 June 2014

The Saturday Evening Post May 14 1960 Page 124

Leading Gyneolatrist calls this book subversive!
"Never Underestimate the Power of a Woman!"
A Man’s Guide to Women
Phyliss McGinley says, in her introduction to the hilarious book, NEVER UNDERESTIMATE THE POWER OF A WOMAN, "I have qualms about this book. Something tells me it's subversive and I shouldn't be a party to its publication. . . . All I can offer by way of excuse is the conviction that the drawings are very funny indeed; and that my own sex is tough enough to take exposure in stride." 
And so it goes. Through the ages men and women have had a heck of a lot of fun taking pot-shots at each other. (Sometimes a stinging barb, and sometimes the sweet dart of Cupid.) Here's a book which tallies the score. . 
Men, watch out . . . you're vulnerable. Women, watch out, too. . . some of your favorite ploys are exposed, and , you'll have to look to your laurels. 
NEVER UNDERESTIMATE THE POWER OF A WOMAN is a collection, in book form, of the many hilarious cartoons presented as a tribute to the indomitability of the fair sex by the LADIES' HOME JOURNAL. 

Siege of Weinsbergf 1140 A.D.
...Women may leave unmolested carring their most precious possessions...

You'll love it. Order your copy now, and order a few extra for those poor innocent bachelors that you know. It won't help them much but at least they'll be able to smile knowingly when things start happening. 
The price? $2.95. Reasonable enough when you figure what's at stake. (Who knows, this may be THE book to sway the delicate balance between the sexes.) Just use the coupon below for your own copy or gifts, or order at your favorite bookstore.

N.U.T.P.O.A.W. might be just the gift to pick up things around your house this year. 

Gyneolatrist admirer and defender of the fair sex 
LADIES' HOME JOURNAL 
Dept. 1322, Independence Square 
Philadelphia 5, Penna. 
Please send
 Never Underestimate the Power of a Woman! '
to me
as my gift to: 
Name Street or R. D. Town_Zone_State_ 
Sign my gift card My Name Street or R. D. Town_Zone_State_
Payment of $2.95 enclosed for each copy ordered. 
Bill me $2.95 plus a few cents for postage and
SEND A COPY TO ME 
Offer good in U. S. and Canada only Pennsylvania residents please add 4% sales tax. 
If you're not completely satisfied with this book, return it within 10 days for a full refund-or pay nothing if you've asked to be billed. 
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The average price of a new home then was $12700 about 2.46 times the yearly average wage of $5162. Which was about 1.99 times the price of a new car $2600. And the future was progressive not regressive

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