The Saturday Evening Post May 14 1960 Page 116

That Fickle Feeling
Whip Threat 

continued on page 118

This is not New York City 

Something is missing 

no depth, no color, no feeling of being there. Only thru the magic of View-Master stereo color can you experience the breath-taking reality of seeing what you see,! 

Tour View-Master dealer can show you the complete array of exciting and entertaining stereo color scenic pictures and children's picture stories that are now available. There's a wonderful experience in store for every age, every taste. Drop in today. Let your View-Master dealer show you "The world at your finger-tip" in stereo color. 

VIEW·MASTER 

PRE·VIEW PAK 

Viewer and 49 full color stereo scenes 

View-Master Reels and Viewers are available in 5 basic Paks, priced from $3.75 to $14.90. Individual Paks provide different Reel assortments, for wide selection of stereo color scenes

View-Master Model "E" Viewer complete with seven free stereo color scenes $1.75 

View-Master Packets contain 21 stereo color scenes or picture stories, $1.25

Available at View-Master counters in Dept., Drug, Photo and Gift stores everywhere. 

Prices slightly higher in Canada. 

VIEW-MASTER®  

The World at Your fingertip 

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The average price of a new home then was $12700 about 2.46 times the yearly average wage of $5162. Which was about 1.99 times the price of a new car $2600.  Today?