Tuesday, 10 June 2014

The Saturday Evening Post May 14 1960 Page 126

My Clock Has 24 Hours
A husband is a bachelor who solicited directions. 
BRUCE LEFLER 
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Do you have $13.33 left over? 
$13.33 that's free and clear at the end of the month? 
Well that's all it takes to begin buying securities . . . to take your pick of something like 1200 common stocks listed on the New York Stock Exchange . . . to become a real part owner of some leading American business. 
How? 
It's as easy as starting a Monthly Investment Plan-the pan that permits anybody to buy stocks who has . . as little as $40 a month-or even $40 every three months ($40/3 =$13.33). 
But right here let's make one thing dear: This is not like buying on an installment plan. You don't owe anybody anything. You can stop whenever you want to without penalty of any kind. You own outright as many shares-or part shares-as we can buy with your check, after deducting regular commission costs. 
There's more to the plan of course. 
For instance you t'nod have to limit yourself to $40 a month-you can mail in anything you like to $1,000. 
But if you'd like complete details without obligation of any kind-descriptive folder, membership blank, and 20 stocks carefully selected by our Research Department for longterm investment-then simply mail us the coupon below.

 Please send me complete information on the Monthly Investment Plan. 
NAME ADDRESS_CITY_& STATE_ YOUR PHONE No._ (SEP) 

Merrill- Lynch, Pierce, Fenner & Smith INCORPORATED
 Members New York Stock Exchange and all other Principal Exchanges 
70 PINE STRE.ET, NEW YORK 5, N.Y. 130 offices here and abroad 

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The average price of a new home then was $12700 about 2.46 times the yearly average wage of $5162. Which was about 1.99 times the price of a new car $2600. Today

Plus with the loss of your Homemaker Spouse, and with your family debit increasing, your family is at risk!

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