KER-SPLASH!
Some people just dabble their toes. Others dive right in. Like POST editors, for instance. They take the plunge fifty-two times a year. And each week better than six million paying fans wade out after them.
POST editors have a sort of literary radar that pings winners: Faulkner, Saroyan, Lindbergh, and Short-Cozzens and Guthrie, Nathan, "Out" Smith-O'Faolain, Bradbury, Thurber, and Kersh.
Storybook names. And articles to quote from. Quickened with wit, banter, and yaks. Here's where readers can really get to know advertisers---get to meet them face to face 30,861,000 times each issue. This Hi-Frequency Ad Page Exposure gets your advertisement fast action everywhere.
That's why your POST ad page gets up to 37% more exposure to the average individual reader than an ad page in the other two big magazines in the POST'S field.
And POST INFLUENTIALS are a great crowd to mix with. They spend the highest incomes, have perhaps the widest range of interest among readers in the general weekly field. Best of all, the POST figures high in their conversations with friends and associates on every level. POST INFLUENTIALS are first to buy and try the new, first to pass on and recommend the things they've picked up through the POST. In short, that's why they're POST INFLUENTIALS. They have helped the POST build more famous-name brands than any other medium in America. The Saturday Evening Post can be your springboard.
A CURTIS MAGAZINE
The Saturday Evening Post
The Influentials' Magazine
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