Saturday, 18 October 2014

The Saturday Evening Post May 14 1960 Page 83

The Silver Butterfly
The champion of stay-fresh fibers in Van Heusen shirts! Kodel puts the mallet to wrinkles in Vanko permanent wash-and-wear shirts. (You see, Kodel is the liveliest polyester yet!) It spurs crispness and comfort! for men who have to be neat -like TV sportscaster Bud Palmer-the Vanko shirt is high scorer! Of Kadel polyester and cotton.
A BLEND WITH EASTMAN KODEL POLYESTER FIBER

Yanko shirts: in white, tan, blue, or grey. Wash-and-wear, rarely need touch-up ironing. $5 (long sleeve, $5.95). Of 50% Kodel polyester, 50% cotton. Kadel is the trademark for Eastman polyester fiber. Only the fiber is made by Eastman, not the fabric or shirt shown here. 
EASTMAN CHEMICAL PRODUCTS, INC., SUBSIDIARY OF EASTMAN KODAK COMPANY, 260 MADISON AVE., N. Y. 16 
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The average price of a new home then was $12700 about 2.46 times the yearly average wage of $5162. Which was about 1.99 times the price of a new car $2600. And the future was progressive not regressive



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