Thursday, 30 October 2014

The Saturday Evening Post May 14 1960 Page 77

HOPE OFFICIAL UNITED STATES NAVY PHOTOGRAPH 
This great seaborne health center will carry a new kind of aid abroad-with your help. Part of the people-to-people project Hope, it will enlist 200 specialists in sharing our health skills. 
Ambassador with a blackboard, the Hope specialist will help the often woefully few local medical technicians train helpers. The result: many more hands. And that means one Hope dollar is multiplied many times over. 
One local doctor for 100,000 people. These are the odds Hope may face. Yet Hope can mean so much. The health of this child. The health of five Indonesians. Trained hands and only a dollar's worth of penicillin can cure them of crippling yaws.
YOUR HELP CAN COME BACK A HUNDRED TIMES OVER 
If enough of us help, the S.S. Hope will be outbound in 1960. First port of call: Indonesia; A bold health project called Hope will be underway. 
The need is crucial. Many places, too many health, hazards exist. Too many people robbed of the will to live. Too few hands to help. Often, a doctor for 100,000. 
Hope's approach is practical. Help where a nation's doctors ask help. Help them help themselves to health. By training, upgrade skills - multiply hands. Hope's doctors, dentists, nurses, and technicians will man a center complete to 360-bed mobile unit and portable TV. 
You can not only make every dollar do the work of many, you can earn a priceless dividend. With health comes self-respect. People at peace with themselves are less likely to war with others. 
Hope is yours to give. It's a people-to-people project. 'For one year's worth, 31/2 million dollars are needed. Dollars that are needed from you. Don't wait to be asked. Send your con- tribution now to HOPE, Box 9808, Washington 15, D.C. 
This advertisement is donated by this publication in cooperation with the Advertising Council and the magazine publishers of America. 
GIVE TO HELP LAUNCH HOPE
ADVERTISING COUNCIL PUBLIC SEVICE
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The average price of a new home then was $12700 about 2.46 times the yearly average wage of $5162. Which was about 1.99 times the price of a new car $2600. And the future was progressive not regressive

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