More runs a day over any kind of road!
There's a logging contractor in southern Arkansas who's dogging an extra 50,000-lb. load to the mill every day since he signed on a smooth-rolling Chevy heavyweight.
A highway hauler out of Fort Worth is able to deliver thousands of pounds more payload in a high-stepping 8203 Chevrolet than he does in a bigger, bulkier truck.
A Kansas farmer runs through his daily routine in less time, with less strain, behind the light-touch wheel of a '60 Fleetside pickup.
Truck owner reports are coming in and bearing out everything we've been saying since last fall. Put a torsion- spring Chevy on the job and you've found the world's most efficient way to move any load over any road.
To reason out that claim, we could list new features for the next five pages, but that wouldn't begin to tell you one-tenth as much as one trial run over a rough stretch. One pass brings out the incredible smoothness of Chevrolet's Torsion-Spring Ride. It's all clear in a couple of minutes. If you're' not getting bounced around, neither is the load, and neither is the truck itself! You can move faster to get more done in a day, 'and keep moving for extra thousands of miles before the time comes to trade.
We're happy to be able to prove a full-scale revolution-sized advantage so easily. A trial run takes so little time, too. Just phone your dealer. . . . Chevrolet Division of General Motors, Detroit 2, Michigan.
A whole new approach to truck durability and, ride!
Torsion springs, with fully independent front suspension, revolutionize the ride. Wide-based coil rear springs in many light-duty models for better-than-ever stability. Variable-rate rear springs, sure to last longer, in most medium- and, all heavy-duty models. Frames that are tougher, more resistant to twist-a big plus in Chevy's new Sturdi-Bilt design. Cabs that are wider, safer, 67% more rigid. Front wheels and tires precision balanced in final assembly. Lively V8' s with longer life. Sixes sworn to save you money. All done up in the year's handsomest style! Anything less is an old-fashioned truck!
1960 CHEVROLET TRUCKS WITH TOTAL NEWNESS CHEVROLET
Chevy's done the next best thing to paving every road " in America!
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