Saturday, 14 February 2015

The Saturday Evening Post May 14 1960 Page 19

ALL NEW JOHNSON V-75
Fastest skiing Sea-Horse ever...50% more pulling power!

NEW-75hp, 89.5 cu. in. displacement with 4·cylinder economy 
NEW-streamlined, faster lower unit 
NEW -outboarding's first automatic choke 
NEW-more power per pound-weighs less than last year's V·50 NEW-amazing quietness, for all its power . 
NEW-improved hydraulic shock absorbers NEW-choice of propellers-no extra cost

Speeds over 40 m.p.h. on many boats. . . Super Sea-Horse V-75, $895 with electric, starting included 

MORE SPEED-MORE POWER-FROM THE WORLD·S MOST DEPENDABLE OUTBOARDS! 

This motor is the choice of the champions! Nancie Rideout, Buster McCalla and Mike Osborne are among the many tournament-winning water skiers who say the Super Sea-Horse V-75 gives the fastest, smoothest ride they've ever had behind an outboard. And not-so-expert skiers are equally enthusiastic. You'll be thrilled by its effortless, deep-water pick-up and fast, flat-waked scamper. Whatever your pleasure afloat, this great new Sea-Horse gives you more of what you want. It's whisper-quiet and velvet-smooth as only a Johnson balanced-firing "V" engine can be-and it's dependable as only Johnson’s two-million-motor experience can make it. See all seven outstanding new Sea-Horses for '60, from 3 to 75 hp, now on display at your Johnson dealer's. He's listed under "Outboard Motors" in the Yellow Pages. Prices start at $160, f..o.b. factory, subject to change. 

FREE 1960 SEA-HORSE CATALOG! See your dealer or write Johnson Motors, 734 Pershing Road, Waukegan, Illinois. (In Canada, Peterborough, Ontario) Div., Outboard Marine Corporation. 

NEW SUPER SEA-HORSE 40. . . action-packed powerplant for runabouts . . . plenty of ski-power! Shown with electric starting, manual also available. 

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The average price of a new home then was $12700 about 2.46 times the yearly average wage of $5162. Which was about 1.99 times the price of a new car $2600. Today

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