Monday, 12 November 2012

Woman's Own April 4 1959 Page 35

WHIRLING ON THE ROUNDABOUT! But days ago the girl on the left used Model Set, the new hair spray and setting lotion in one. Not a lacquer, not a gum, but a revolutionary hair styler. Read below how your waves will last twice as long.
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Even in a whirl your waves stay put
Completely NEW hair spray and setting lotion in one!
Model Set 

in seconds, you set soft waves that last twice as long
 Throw your hats in the air, my darling, Model Set is here! It gives you a soft set that lasts twice the usual setting-lotion time. It holds your style far longer than ordinary hair sprays and it just doesn't go sticky.
Read how your set will last twice as long
 The formula for Model Set is as revolutionary as this: when you spray it on wet hair you get a soft set that lasts twice as long as any other setting-lotion set (three or four times longer with fine hair !). On dry hair, too, it gives you the loveliest set you've ever had, And Model Set holds styles so easily, keeps every hair in place in  all weathers.
The reason why Model Set doesn't go sticky
 Hair sprays often go stiff and sticky. Not Model Set. It surrounds each separate hair with a fine, incredibly thin, soft coating which has the same texture a.s the hair itself. So Model Set can't comb out in flakes. And can't go sticky. It doesn't dull the hair either, Model Set is utterly invisible And how it holds your waves!
Lovelier waves, lovelier condition
 There's an enriched conditioner in Model Set which gives your hair the body and spring you need for today’s styles. (With 'treated' or delicate hail, Model Set actually improves the hair’s strength.) Not only that, there's lanolin in Model Set to encourage the hair’s hidden lights to shine.
"Gives wonderful comb-control" says Jane Lindsay
 "I've never seen anything like the 'comb- control' you get," says Jane Lindsay, leading Hair Consultant, "when you spray a few short spurts of Model Set on your hair. You can use it in so many different ways on any type of hair and get a really lasting wave, even on delicate, unpermable hair. And Model Set has a lovely fragrance. You get at least 40 whole-head sets from one pack. If you have any questions on hair cinare, write to me, Jane Lindsay, 449 London Road, Isleworth, Middlesex:'
A New Vinolia Product MODEL SET 10/6 in the pack-with-the-stripes 
(about $1.48)?
Just press the button and out comes the most revolutionary hair spray and setting lotion ever invented. You've never had a lovelier, longer-lasting set in your life!
VINOLIA, Model Set the hair spray with lanolin and enriched conditioner for soft waves that stay in!
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The average price of a new home then was $12400 about 2.48 times the yearly average wage of $5010. Which was about 2.28 times the price of a new car $2200. Today?

    

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