Woman's Own November 27 1957 Page 33

Tingling-fresh

S.R. has new exciting taste

Only SR tells you it's doing you good. Every time you brush your teeth and gums with Gibbs SR you'll feel the healthful tingle that tells you SR's Sodium Ricinoleate is caring for your whole mouth. 

More than that, SR has a new exciting taste-a different and wonderful flavour to freshen your mouth each morning and night: Try it tomorrow-and prove for yourself that SR has everything you've ever wanted from a toothpaste. 1/10 (about 26 cents)?, 2/8 (about 37 cents)?, and the economy size, 3/6 (about 42 cents)?.  
S.R. good for teeth and gums

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The average price of a new home then was $12220. about 2.69 times the yearly average wage of $4550. Which was about 2.17 times the price of a new car $2100. Today?