Woman July 7 1956 Page 52

New!. Now you can 'colour-light' your hair with . . .
Controlled Colour

to add just the degree of natural-looking colour that will best enrich your own shade

Imagine your hair glowing with one of these beautifying colours

GOLDE CHESTNUT, MOLTEN GOLS, AUURN, DEEP AUBURN, HONEY BROWN, DOVE GREY

and your richer colour lasts through 6 to 8 shampoos

Have you noticed how sunlight, shining on a friend's hair, brings out new loveliness of colour; colour that isn't there when her hair is in the shade? It heightens the colouring of the most ordinary coloured hair, makes it glowing, more beautiful. Yet you know the hair hasn't really changed, it is still your friend's own individual colouring. The transparent gold of sunlight has done some beautifying thing to it.

Can you imagine how wonderful it would be if your hair always looked as though it were bathed in sunlight, transforming your hair to new unsuspected glowing colour, beauty, without really changing your own hair colouring? That is exactly what new wonderful COLOR-GLO does for you.

You apply Color-Glo like a shampoo
1.After usual shampoo simply sprinkle COLOR-GLO direct from bottle on to damp hair and lather up.
 2.After two or three minutes rinse off, and you, hair is ready for selling in the usual  I way. That's all!

Evolved in the Hair Beauty Research Laboratories of L'Oreal, Paris, the world's greatest makers of Hair Beauty products-COLOR-GLO works on a new principle of "Controlled Colour". So forget everything you have ever heard about tints: dyes and rinses.

There is no messy mixing, or pourings, or difficult brushing on to your hair; you simply apply COLOR-GLO as you would a shampoo and your own natural hair colouring actually controls the degree of new natural-looking colour beauty given to your hair. Every COLOR-GLO shade adapts itself to blend with the natural colour of your hair, And it's not just a fleeting colour-beauty that washes out with your next shampoo. COLOR-GLO lasts for weeks and weeks through 6 to 8 shampoos, cannot rub off on clothes or pillows and is not affected by rain or bathing. And COLOR-GW performs still another miracle. It actually makes your hair healthier, silkier, softer, more supple and shining. Permanent waves take even better on COLOR-GLO'd hair,

You must try COLOR-GLO now!

"How to choose the shades best suited to your hair

Some COLOR-GLO shades are more suitable for your particular hair colouring than others, in the same way that certain shades of make-up harmonise best with your natural complexion. For most therefore, it is better to take advantage of this, and enrich your hair colouring as softly and naturally as you do your complexion.

This chart helps you to do this:

Find in the left column the colour nearest to your own natural colouring. Opposite this you will find the shades of COLOR-GLO that blend most naturally and softly with your colouring.

(click image to enlarge)

If want to be adventurous. and your natural shade is mid-brown or lighter, use one of the shades recommended for hair that is darker than yours. Then you can really change the colour.

Color-Glo 4/6  (about  63 cents)? per bottle. From all chemists, stores and hairdressers

Another Hair Beauty Discovery from L'OREAL of

PARIS GIVES LASTING COLOUR THROUGH 6 to 8 SHAMPOOS

From L'OREAL of PARIS. The World's Greatest Makers of Hair Beauty Products

 Distributed by Golden Ltd, 7 Grosvenor Street, London, WI

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SECRET OF PERSONAL FRESHNESS

AFTER a bath, treat your skin to a silk-soft dusting with Cuticura Talcum. Fragrant with a secret blend of fifteen perfumes, to harmonise perfectly with any scent you use.

15 Perfumes from all over the world

And every wash will be a beauty treatment when you use gentle, fragrant Cuticura Soap. It actually contains the famous Cuticura Ointment, mildly medicated to care for your skin and help keep it clear and soft, as well as clean.

Cuticura TALCUM

To deal surely with blemishes, apply Cuticura Medicated Liquid before make-up: And keep your hands lovely with Cuticura Hand Cream.
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KEEP freshness IN YOUR HOME

JEYPINE THE BETTER PINE DISINFECTANT
Treat yourself to Jeypine’s PINE freshness about the home. Add a little Jeypine to the water when cleaning or laundering and pour a few drops neat down the sink. You are safer with Jeypine
it is a Jeyes' product.
IN BOTTLES AT  1/1 (about 15 cents)? AND 2/- (about 28 cents)?

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(?about)

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The average price of a new home then was $11700 2.63 times your yearly average wage of $4450.  Which was about 2.17 times the price of a new car $2050. Today?