The Saturday Evening Post May 14 1960 Page 82

The Silver Butterfly
continued on page 83

"Of course it isn't easy. Nothing worth doing is easy." ZEIS 

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The champion of stay-fresh fibers in Plam Beach ® suits! Kodel drives away wrinkles in these wash-and-wear pros! No wonder sportscaster Bud Plamer awards Kodel the trophy for crispness. It's the liveliest polyester yet! (As for wash-and wear...these suits will seldom need a iron.) Cool? You bet! Fabric of' Kodel polyester and rayon. 

A BLEND WITH EASTMAN KODEL POLYESTER FIBER

Palm Beach suits: the patterns are fresh and expensive-looking... from stripes to mini-checks to plaids. All have the patented Palm Beach "million-dollar collar." And the fit is unusually fine in these suits with the smart, "young executive" look. $39.95* (slightly higher on the West Coast). The fabric shown is a blend of 55% Kodel polyester, 45% rayon. Kodel is the trademark for Eastman polyester fiber. Only the fiber is made by Eastman, not the fabric or the suit shown here.  *In fair trade states. 

EASTMAN CHEMICAL PRODUCTS, INC., SUBSIDIARY OF EASTMAN KODAK COMPANY, 260 MADISON AVE., N. Y. 16 

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The average price of a new home then was $12700 about 2.46 times the yearly average wage of $5162. Which was about 1.99 times the price of a new car $2600. Today?