NEW AND EXCLUSIVE:
Philco beats the heat ... the major cause of all TV breakdowns
Have you ever had a TV breakdown? Ever had to call a service man to replace a tube? Trouble-shoot a faulty circuit? Or, worse still, pull the whole chassis out and take it into the shop? Then you know how annoying and costly TV breakdowns can be. But did you know that the major cause of all TV failures is heat?
Heat in a TV set weakens the picture, shortens component life and causes permanent damage to chassis parts. The conventional television chassis is constructed on a box-like metal base with heat-producing elements placed underneath, so that heat is trapped and intensified. This trapped heat can seriously affect the components located below and above the base; lower their operating efficiency - even destroy them altogether!
Now, Philco engineers have found a way to beat the heat. From over a million hours of life testing comes the greatest electronic advance since TV began - Philco Mark II COOL- CHASSIS. When you buy a new Philco TV with Cool-Chassis, you're getting a set that is:
TROUBLE-FREE AS TV CAN BE!
Philco Cool-Chassis is built on a ventilated base with no "heat traps" to weaken the picture or cause damage to components. Philco does away with stacking parts one above another; the heat from one cannot hurt the others. Every part is mounted on top of an exclusive "Air-Flo" base. There are no parts underneath.
This new "heat-barrier" design results in an amazing life extension of all TV parts. Picture tube lasts up to 76% longer; critical components, up to 92 % longer; small receiving tubes, up to 108% longer!
PHILCO BRINGS YOU THE STEADIEST, CLEAREST, MOST ENJOYABLE PICTURE IN TV!
Yes, new chassis design, new circuits, new tubes result in performance far superior to anything you have ever seen on any TV screen.
· New Philco Crystal Cascode Tuner- the most sensitive ever made - defies interference!
· Exclusive Philco Safe-Guard System shields your TV from high-voltage breakdowns, overload, damaging power surge!
· New Philco "Automatic Picture Pilot" checks and perfects the picture 15,750 times per second! Whether you're watch- ing a live show, a taped show or an old movie, your Philco picture will be clear, steady and crisp. You'll never have to adjust contrast or brightness!
Philco Cool-Chassis TV No parts underneath, no heat traps. Heat-barrier design directs heat away from critical parts. "Air-Flo" mounting of parts permits maximum cooling. Perma-Circuit ® panels are non-conducting.
Old-fashioned HEAT-TRAP TV Stacked components - one below the other - pyramid and multiply heat intensity. Parts mounted underneath generate heat which is trapped by old-fashioned oven-type, upside-down chassis.
YOU GET 76% LONGER LIFE WITH PHILCO COOL-CHASSIS TV!
See the new Philco Cool-Chassis TV at your dealer's today. See the newest built-in features, trouble-free performance and fashion-fresh styling. Don't buy any TV set until you've seen the new Philco long-lasting Cool-Chassis TV. Five, six, seven years from now you'll bless the day you read this page!
PHILCO Famous for Quality the World Over ®
PHILCO COOL-CHASSIS TV
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