Monday, 7 April 2014

Life April 9 1951 Page 149

Here is the 20-minute auto wax-no rubbing! 
Johonson’s Car-Plate gives a lasting “diamond shine”!
Proved better on 5,000,000 cars! Reader's Digest told the world about this sensational new way to wax a car... 
And in less than 10 months, more than 5 million car owners have changed from old-fashioned hard-rub methods to the easy Car-Plate no-rub method. 
This great new chemical discovery from the Johnson's Wax laboratories waxes a car in 20 minutes . . . gives brighter, tougher, longer-lasting wax protection! . . 
Just spread on the clean finish of your car. . . let it dry. . . and wipe lightly. That's all you do. 
Get Johnson's Car-Plate today at your service station or regular wax dealer's. 10-oz. can only $1.00. (Does any car twice.) HOW TO CLEAN BEFORE YOU WAX · Wax should always be applied to a CLEAN surface-free of road film and decomposed paint. It is important that you clean your car thoroughly before applying Car-Plate. For quick, easy cleaning, Johnson's Cornu is recommended. It does the job fast and safely-leaves a perfect surface for a sparkling Car-Plate finish.
FREE of extra cost , 
O-Cel-O car-washing sponge (50¢ value) when you buy Car-Plate Beauty Kit
THIS $2.19 VALUE ONLY  
Johnson sCar-Plate. . . . . . .$1.00 
Johnson's Carnu. . . . . . . .69cents 
O-Cel-O Sponge. . . . . . . .50cents
Only $1.69 while supply lasts at your service ststion or wax dealer’s. ($2.35 value in Canada for only $1.85.)
Wonderful for washing and rinsing. Wrings out like a chamois for wiping and drying. Made of pliable, durable cellulose. Leaves no lint.
"Johnson's", "Car-Plate" and "Carnu" are the trademarks of S. C. Johnson & Son, Inc. © S. C. Johnson & Son, Inc., Racine, Wis., 1951 
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The average price of a new home then was $9000 about 2.56 times the yearly average wage of $3510. Which was about 2.34 times the price of a new car $1500. Today?

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