Saturday, 7 June 2014

The Saturday Evening Post May 14 1960 Page 131

Build a Better Way of Life with Wood. . . Rely on Simpson 
Siding pictured is Lifeboat Sequoia Red 
Your home will look better, longer 
WITH SIMPSON LIFECOAT REDWOOD SIDING 
Driftwood Gray Clear Water Repellent 
White or Neutral Prime Autumn Brown 
Redwood siding is the natural choice for a home you can be  proud of, for its warmth and beauty will last year after year. Now Simpson's exclusive Lifecoat process offers six superb factory primed finishes, bonded to top-grade, Certified Kiln Dried redwood in a manner that cannot be duplicated at job-site.
Besides offering the smoothest, most uniform finish imaginable, Lifecoat requires only one additional paint coat. And each piece of siding is back coated with a protective water repellent. Whether you are building a new home, or re-siding an old one, Side With Lifecoat . . . available in all standard siding patterns and trim. For full details ask your builder. or lumber dealer, or write to: Simpson, Room 1020E White Building, Seattle 1, Washington. 
Rely on Simpson for the finest in Douglas Fir, Western Hemlock and Redwood Lumber; Acoustical, Insulating and Hardboard Products; Plywood and Doors; Engineered Wood Products. - Quality Since 1895. 

Member of California Redwood Association  

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