CHRYSLER CORPORATION HAS DONE SOMETHING ABOUT IT
YOUR Certified Car Care PLAN
THIS SPELLS IT OUT-You get this book of certificates when you buy a 1960 car from Chrysler Corporation. Each certificate tells you exactly when to bring your car in, and tells you exactly what services your dealer will perform. (Note: your dealer signs each certificate, so you always have a record.) The Chrysler Corporation engineers who designed the cars set down these services. In effect, it gives your car the same car care they give their own. It's the nearest thing yet to a guarantee of trouble-free driving. And Certified Car Care costs no more than you're probably paying now for hit-or-miss maintenance.
THIS SPEEDS UP THE JOB-With your new car, your dealer gives you several IBM cards. Whenever you have a warranty claim, just give him one of these cards. (Any authorized dealer anywhere will honor them.) This is his green light to go ahead and give you the required service. It cuts red tape and delay and puts a personal history of your cat on file at the factory.
Our dealers and their servicemen went "back to school" to learn the ABC's and XYZ's of Certified Car Care. CHRYSLER U.
New Quality-Control program makes our 1960 cars the best-put -together cars in our history. And now, new Certified Car Care keeps these cars "more car" longer than ever before
That grand 'n' glorious feeling that comes with every new car means a lot to a man. Means so much that a lot of us at Chrysler Corporation (especially our engineers) figured it was worth taking extra steps to keep it from getting tarnished.
"What can we do", we asked ourselves, "to keep this grand 'n' glorious feeling alive for a long, long time for the folks who put out good hard cash for Chrysler Corporation cars?"
Keep their cars running better, day in and day out? Keep a car "more car" right up to the day they trade it in and want top value for their investment?
To make a long story short, our answer today is "Certified Car Care" which takes over where Chrysler Corporation's new Quality-Control program leaves off.
What Certified Car Care Means To You
This plan means that your authorized dealer has a schedule all set up to keep your car ship-shape. And if you follow this schedule, you automatically eliminate a lot of the headaches that go with getting a new car "shaken down", and that are almost inevitable as you drive a car through the years.
It means you belong to a Chrysler family that's proud of its engineering and wants you to be equally proud of the way your Chrysler Corporation car keeps delivering the miles. It means you actually save money, because you beat trouble to the punch.
It's all spelled out in a book
The Certified Car Care book was written by actual experience. It's based on the hard facts of automobile life. It has certificates that tell exactly what to do and when. Your dealer signs each certificate certifying your car has gotten the services recommended by the engineers who designed it. Services performed by specially-trained mechanics. Thousands of our dealers and servicemen went "back to school" to a network of big training centers to learn the ABC's and XYZ's of Certified Car Care.
What can you do about it?
The best intentions, the best plan, the best book on car care don't mean a thing until you put 'em to work for you. The only way you can translate Chrysler Corporation's Certified Car Care plan into something that makes your life easier is to see your dealer. Ask him about it. All about it. There's lots we haven't covered that he can tell you about.
CERTIFIED CAR CARE is exclusive with the cars of CHRYSLER CORPORATION VALIANT · PLYMOUTH · DODGE DART · DODGE DE SOlO · CHRYSLER · IMPERIAL
See the man behind the wheel? He's double-lucky. First, he's just been given the keys to a 1960 Chrysler Corporation car. (They're the best-put-together cars in our history.)
Second, his dealer has just told him how new Certified Car Care is going to keep his new car that way. See opposite page. Or ask one of our dealers about it. Soon.
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