Saturday 18 April 2015

The Saturday Evening Post May 14 1960 Front Cover

Content
The Saturday Evening 
POST 
May 14, 1960 - 15¢ 

A Communist Reports on MOSCOW, CITY OF DISCONTENT 

A VISIT WITH WALTER O'MALLEY 
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The average price of a new home then was $12700 about 2.46 times the yearly average wage of $5162. Which was about 1.99 times the price of a new car $2600. Today


Plus with the loss of your Homemaker Spouse, and with your family debit increasing, your family is at risk!

The Saturday Evening Post May 14 1960 Inside Front Cover

Kids learn to help themselves with cups from a Dixie Dispenser. Now, even your youngest can be on his own without risk to himself or your good crystal. And fresh, clean Dixie Cups help you cut down on unnecessary glass washing. Refills everywhere. Dixie Cups, Plates, Dispensers are products of American Can Co.

The Saturday Evening Post May 14 1960 Page1

If you’re saving for your family’s future ... make sure you own enough life insurance now! 

How much is enough? It depends upon your family's size, needs, plans. Your New York Life Agent can help you figure the proper amount! 

No matter what your savings plan may be, and in spite of any concern you may have about the future effects of inflation -don't overlook the importance of giving your family adequate life insurance protection right now. Basic financial security is vital to every family, and nothing provides it as surely, as quickly as life insurance. It creates an immediate estate your family can count on. 
Just make sure that you have enough. The amount you need depends upon your standard of living, the number and ages of your children, and other factors. For a realistic figure, see your New York Life Agent. He can plan a program based on modern policies you can afford. Example: the Assured Accumulator Policy that "banks" $10,000 for your retirement and, until then, protects your family with that much life insurance-yet costs a man of 30 about 77 cents a day! 
Call your New York Life Agent soon, or write: New York Life Insurance Company, Dept. EP-54, 51 Madison Avenue, New York 10, N. Y. (In Canada: 443 University Avenue Toronto 2, Ontario) 
Nylic
THE NEW YORK LIFE AGENT IN YOUR COMMUNITY IS A GOOD MANN TO KNOW

NEW YORK LIFE INSURANCE COMPANY 
Life Insurance · Group Insurance Annuities · Accident & Sickness Insurance · Pension Plans .  
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The average price of a new home then was $12700 about 2.46 times the yearly average wage of $5162. Which was about 1.99 times the price of a new car $2600. Today


Plus with the loss of your Homemaker Spouse, and with your family debit increasing, your family is at risk!

The Saturday Evening Post May 14 1960 Page 2

NEW AND EXCLUSIVE:

Philco beats the heat ... the major cause of all TV breakdowns

Have you ever had a TV breakdown? Ever had to call a service man to replace a tube? Trouble-shoot a faulty circuit? Or, worse still, pull the whole chassis out and take it into the shop? Then you know how annoying and costly TV breakdowns can be. But did you know that the major cause of all TV failures is heat? 
Heat in a TV set weakens the picture, shortens component life and causes permanent damage to chassis parts. The conventional television chassis is constructed on a box-like metal base with heat-producing elements placed underneath, so that heat is trapped and intensified. This trapped heat can seriously affect the components located below and above the base; lower their operating efficiency - even destroy them altogether! 

Now, Philco engineers have found a way to beat the heat. From over a million hours of life testing comes the greatest electronic advance since TV began - Philco Mark II COOL- CHASSIS. When you buy a new Philco TV with Cool-Chassis, you're getting a set that is: 

TROUBLE-FREE AS TV CAN BE! 

Philco Cool-Chassis is built on a ventilated base with no "heat traps" to weaken the picture or cause damage to components. Philco does away with stacking parts one above another; the heat from one cannot hurt the others. Every part is mounted on top of an exclusive "Air-Flo" base. There are no parts underneath. 
This new "heat-barrier" design results in an amazing life extension of all TV parts. Picture tube lasts up to 76% longer; critical components, up to 92 % longer; small receiving tubes, up to 108% longer! 

PHILCO BRINGS YOU THE STEADIEST, CLEAREST, MOST ENJOYABLE PICTURE IN TV!

Yes, new chassis design, new circuits, new tubes result in performance far superior to anything you have ever seen on any TV screen. 

· New Philco Crystal Cascode Tuner- the most sensitive ever made - defies interference! 
· Exclusive Philco Safe-Guard System shields your TV from high-voltage breakdowns, overload, damaging power surge! 
· New Philco "Automatic Picture Pilot" checks and perfects the picture 15,750 times per second! Whether you're watch- ing a live show, a taped show or an old movie, your Philco picture will be clear, steady and crisp. You'll never have to adjust contrast or brightness! 

Philco Cool-Chassis TV No parts underneath, no heat traps. Heat-barrier design directs heat away from critical parts. "Air-Flo" mounting of parts permits maximum cooling. Perma-Circuit ® panels are non-conducting. 

Old-fashioned HEAT-TRAP TV Stacked components - one below the other - pyramid and multiply heat intensity. Parts mounted underneath generate heat which is trapped by old-fashioned oven-type, upside-down chassis. 

YOU GET 76% LONGER LIFE WITH PHILCO COOL-CHASSIS TV! 

See the new Philco Cool-Chassis TV at your dealer's today. See the newest built-in features, trouble-free performance and fashion-fresh styling. Don't buy any TV set until you've seen the new Philco long-lasting Cool-Chassis TV. Five, six, seven years from now you'll bless the day you read this page! 

PHILCO Famous for Quality the World Over ® 


PHILCO COOL-CHASSIS TV 

Thursday 16 April 2015

The Saturday Evening Post May 14 1960 Page 3

Contents

IN THIS ISSUE, May 14, 1960 Vol. 232, No. 46 

4 Short Stories 

9 Articles 

Other Features 
Letters  

Any resemblance between Philatelist Phil and the master of a household is strictly the product of a fertile imagination. "You stay right where you are, daddy," Phil's titian-haired daughter has just advised him. "You aren't bothering us one little bit." Well, how is a father to know that the patter of little feet will develop into something resembling an elephant's convention, with guitar accompaniment? The lesson in Dick Sargent's cover painting is, of course, that stamps and stomps cannot coexist. Father took up stamp collecting because he always had wanted to be a postman, never dreaming that neither snow nor rain nor heat nor gloom of night nor stamp collectors will stay a group of teen-age troubadours from the noisy completion of their appointed rounds. 
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THE SATURDAY EVENING POST
THE CURTIS PUBLISHING COMPANY 
CYRUS H. K. CURTIS, President, 1883-1932
Ben Hibbs, Editor 
Robert Fuoss, Executive Editor 
Robert Sherrod, Managing Editor 
Kenneth Stuart, Art Editor 
Martin Sommers, Foreign Editor 
Beverly Smith Jr., Washington Editor 
William J. Stevens Jr., Asst. Managing Editor 
Day Edgar, Assistant to the Editor 
Frank Kilker, Associate Art Editor 
Douglas Borgstedt, Photography Editor 
Senior Editors: E. N. Brandt, Richard Thruelsen, Stuart Rose, Pete Martin, Jack Alexander, Frederic Nelson, John Bird.
Contributing Editors: Stewart Alsop, National Affairs; Arthur W. Baum, Business; Demaree Bess, Foreign; Ernest O. Hauser, Foreign; Harold H. Martin, Special Assignments; Harry T. Paxton, Sports; Steven M. Spencer, Science; John Kobler, Special Assignments. 
Associate Editors: Robert Murphy, Marione R. Nickles, Wesley Price, Peggy Dowst Redman, H. Ralph Knight, Arnold Nicholson, Ashley Halsey Jr., Robert L. Johnson Jr., Merrill Pollack, Clay Blair Jr., Richard L. Lehman, Bill Breisky, Peter Wyden, Morton D. Hull, Robert N. Taylor, Irv Goodman. .
Editorial Assistants: William J. Bailey, Gwen Lysaught, John R. Wells, Zen Yonkovig, Thomas B. Congdon Jr., Katharine Britton Mishler, Ursula Mahoney, Jack Haring, Richard C. Savage, Barbara Graybeal Kremer, Benton R. Patterson, Sherwood Harris, Vivian C. Ward, D. K. Knapp.
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The Saturday Evening Post, © 1960 The Curtis Publishing Company in U.S. and Great Britain. All rights reserved, Title registered in U,S. Patent Office and foreign countries. 
Published weekly by The Curtis Publishing Company. Independence Square, Philadelphia 5, Pa. Second-class postage paid at Philadelphia; Pa., and at additional mailing offices. Entered as Second-Class Matter at the Post Office Department, Ottawa. Canada, by Curtis Distributing Company, Ltd., Toronto, Ont., Canada. 
The names of characters used in all Post fiction and semi-fiction articles are fictitious. Any resemblance to a living person is a coincidence. 
Subscription Prices: U.S., U.S. Possessions and Canada, 1 Yr., $6; 2 Yrs., $10; 3 Yrs., $14; 4 Yrs., $18. Costa Rica, Cuba, Dominican Republic, Guatemala, Haiti, Mexico, Nicaragua, Panama, Republic of Honduras, Salvador, Spain and South America (except the Guianas)-1 Yr., $8. All other countries, 1 Yr., $11. Remit by Money Order or Draft on a bank in the U.S. payable in U.S. Funds. All prices subject to change without notice, 
Unconditional Guaranty. We agree, upon request direct from subscribers to the Philadelphia office, to refund the full amount paid for any copies of Curtis publications not previously mailed. 
How to read your expiration date: Your address label shows your subscription expiration date either 1) By month, day and year such as Oct. 8-60 or 2) By issue and year, Under this latter system Post No. 1 is the first issue in July each year. Thus, an expiration- date appearing as 15-60 would, mean October 8, 1960. 
The Curtis Publishing Company, Robert E, MacNeal, President: Mary Curtis Zimbalist, Sr. Vice Pres. Cary W. Bok, Sr. Vice Pres. Donald M. Hobart, Sr. Vice Pres. and Director of Research; Edward C. Von Tress, Sr. Vice Pres. and Director of Advertising; E. Huber Ulrich, Sr. Vice Pres. and Director of Circulation; Ford F, Robinson, .Sr. Vice Pres. and Manager, Business Department; Brandon Barringer, Treasurer; Robert Gibbon, Secretary; Peter E. Schruth, Vice Pres. and Advertising Director of The Saturday Evening Post. The Company also publishes Ladies' Home Journal, Jack and Jill, Holiday and The American Home.
CHANGE OF ADDRESS: Send your new address at least 30 days before the date of the issue with which it is to take effect. Address 
THE SATURDAY EVENING POST 
INDEPENDENCE SQUARE, PHILA. 5, PA. 
Send old address with the new, enclosing if possible your address label. The Post Office will not forward copies unless you provide extra postage. Duplicate copies cannot be sent. 
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The average price of a new home then was $12700 about 2.46 times the yearly average wage of $5162. Which was about 1.99 times the price of a new car $2600. Today

Plus with the loss of your Homemaker Spouse, and with your family debit increasing, your family is at risk!

The Saturday Evening Post May 14 1960 Page 4

continued on page 6
flexible vinyl nylon-reinforced full-flow couplings 

That's what a Borden hose is made of! 

Only quality vinyl will do for Borden hose. As if that weren't enough, it's made still better by reinforcing with tough, braided nylon. Then full-flow couplings are tightly fitted to each end. 
What's all this precision and care get you? Extraordinary garden hose, probably the best made in America today. It's rugged, yet flexible; light but virtually indestructible. What a pleasure to use! 
You'll find Borden hose in a full range of lengths and inside diameters. Look. for it wherever hose is sold. 

Borden’s REINFORCED GARDEN HOSE FLEXIBLE FULLY GUARANTEED its absolutely extra Bordenary ELMER ©The Borden Company 
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Letters 

Gambler's Eyes 

Dear Sirs: 
From GAMBLER'S GIRL [by William Heuman, Mar. 26] first paragraph: "They were the eyes of a man who could sit on your chest and calmly cut out your heart, and smile all the way through the operation." 
A neat trick, even if he didn't smile. Far as I read. 
JOHN KALUF 
Bethesda, Md. 

·Heuman admits the operation would require" some rather remarkable gymnastics." But cartoonist Leo Hershfield, a chronic punster, suggests a possibility (see drawing below) which may get Heuman off the hook.-ED. 

He Admits He's Biased 

Dear Sirs: 
It was with great pleasure I read George Allen's article [My FRIEND THE PRESIDENT, Apr. 9]. It's about time somebody spoke up for Ike, and I think it is a tribute to his real and genuinely warm personality. . . that it was finally a Democrat who had the initiative and courage to do it. 
CLAIRE FLYNN 
Kansas City, Mo. 

Dear Sirs: 
You have given us the views of the President's best friend. Now let us hear from his worst I appreciate that that will not be an easy selection as they are legion. 
ELEANOR PERRY 
San Diego, Calif. 

Dear Sirs: 
Your article. . . is a gross absurdity. President Eisenhower is neither a great man, a great President nor even a great politician. . . . He got into office. . . on a slogan-"I like Ike"-which a dumb populace parroted without facts or reason. 
F. DONNELLY 
Chicago, Ill. 

Dear Sirs: 
The article is a slander to the late and great Senator Taft. 
  1. K. MARTIN 
Waco, Tex. 

Dear Sirs: 
Have had enough of George Allen. I want a new court jester. If I can find a candidate that promises to keep Allen out of the White House, that will be my man. 
  1. L. BRADLEY 
Seattle, Wash. 

Dear Sirs: 
Thank you, thank you for publishing an article that openly and courageously announces that "there will be no taint of objectivity" in it. "Taint" is the right word; it is what we are all sick of. Thank God for an honest, unapologized-for opinion and some plain, unvarnished, old-fashioned enthusiasm. 
HELEN M. SPEAR 
Ada, Ohio 

Alarm on the Farm 

Dear Sirs: 
I want to congratulate The Post for publishing THE FARMER'S SIDE OF THE CASE by Mary Conger [Apr. 9]. . . . I was almost convinced that no metropolitan editor was aware of the true farm picture or would dare publish it if he did know. 
JOHN G. SWATZKA 
Tangent, Oreg. 

Dear Sirs: 
It's like having a bear by the tail-you can't hang on and you're afraid to let go. I am fifty-nine, and there is no future in farming for me, my wife and son. We have done as the Congers have done- borrowed and gone without-[but] there is less and less of real value left each year. 
ROBERT D. WARD 
St. Johns, Mich. 

Dear Sirs: 
We farmers don't want sympathy, but we do want understanding and, as Mary Conger so aptly phrased it, "We don't like to be accused of being greedy or of being tax-eating parasites." 
MRS. ORVAL BOETTNER 
Fremont, Nebr. 

Dear Sirs:
My heart bleeds for Mrs. Conger. Of course, I don't exactly understand what point she is trying to make, unless it is that the remainder of the population should be taxed to support her family in the manner to which they have become accustomed. Or maybe she would like for us to station a congressman at her gate to see that no one lets the cows out. 
She and her husband continue to increase their land holdings, having a nice number of acres already. . . . If I had even seven acres of land, much less 700, I would be very happy. . . . 
This increasing dependence on government, particularly by the farmers, is surely leading to disaster. 
BILLIE BEMAN GERECKE 
Corpus Christi, Tex. 

Dear Sirs: 
"We have had a busy, happy life on our farm," Mrs. Conger admits, almost as an afterthought. You can't ask for much more than that, can you? . . . 
The most frightening admission of the whole article is that they are afraid of a free economy, the same free economy that enabled the Congers to . . . rise above the bare-subsistence level that is the lot of most of the rest of the world. 
JOHN VLAHOVICH
Dishman, Wash. 

Dear Sirs:
For a long time I have been concerned at the attitude seemingly prevalent in urban areas that the farmer is enjoying a vast handout from the Federal Government at the expense of other taxpayers. Your article . . . certainly explodes that impression. Many of your readers must have been astonished at the level to which our most basic industry has descended. 
FRANCIS CASE
U.S. Senator from South Dakota Washington, D.C. 

Dear Sirs: 
I Hereabouts a poor farmer is hard to find. . . and the farmer's daughter is still a good catch for a lucky young man. I know because I married one. 
CHRISTIAN W. WIRSTAD 
Sioux Falls, S. Dak. 

Dear Sirs: 
Many farmers feel deep concern, as Mrs. Conger said, but we at Farm Journal don't find that they have succumbed to a, "general undercurrent of despair." Not by quite a bit. . . . 
Farm debt is rising, but assets are going up about as fast, keeping the ratio about the same. Seven out of ten farms still have no mortgage. Family farms are about as big a percentage of the total as they were ten years ago, even thirty years ago. We believe they have a future.
The outlook is not worse for 1960 than in 1959. For some lines it may be, but for the others the prospect is better-hogs, eggs, for example. 
This is by way of supplementing, from a national viewpoint, what Mrs. Conger said so well about a part of the picture. 
CARROLL P. STREETER, 
Editor Farm Journal Philadelphia, Pa. 

Dear Sirs: 
We do not have to urge our teen-age son to seek a career off the farm; he figured that out a long time ago. We do urge him to vote the straight Democratic ticket for the rest of his life. He knows why. 
SARA J. FOWLER 
Round Pond, Maine 

Dear Sirs:
Even now, with all the adverse conditions, I have an absolute horror of having to join the "sell-out-and-move-to-town" parade. I would not be happy without our-and the bank's-cows.
MRS. H. E. AHLSCHWEDE 
Wymore, Nebr. 

Birds, Bees and The Post 

Dear Sirs: 
I heard a most amusing story last week. The name of your magazine is mentioned, so I think you will get a kick out of it. A seven-year-old had just received a detailed lecture from his father on the facts of life, the birds and the bees and simple biology. 
The father leaned back at the end of the recital and said, "Now, if there is anything else you want to know, don't hesitate to ask me, son." 
The boy pondered a minute, then gravely asked his father, "How come they put out The Saturday Evening Post on Wednesday?"
EUGENE V. ROWAN 
East Norwalk, Conn. 

·Tell the boy The Post comes out on Tuesday.       -ED. 

For Shame!  

Dear Sirs: 
[Re your April 2 Post cover:] For shame! All them boys and girls, and only " one convenience." 
C. E. BARNES 
Oklahoma City, Okla. 

Dear Sirs: 
When I was a boy going to a country school, there was always two of them- one for the girls, and one for the boys. 
C. F. NELICK 
Walnut, Ill.

Dear Sirs:
Is this "togetherness"? 
GLADYS R. JOHNSON
Onarga, Ill

·The Pine Creek (Montana) School has had indoor plumbing for two years. Two "conveniences" were in use before that. One is shown at left on John Clymer's cover. The other, not shown, is to the right of this scene.                     -ED. 

Dear Sirs: 
If school is in session, where is Old Glory? 
MARK B. SCURRAH 
Albany, N. Y.

·Sometimes the wind blows too hard to have the flag up, says teacher Mable Easton. But there's always a flag in the schoolroom.                 -ED. 

Post Picture Credits 
Reading across pages, then down: 

23-Dalmas-Pix. ·24-Sovfoto; Peter Schmid-Pix; Dalmas-Pix. ·25-United Press International; Dalmas-Pix; Gaby-Pix. ·28, 29-Larry Fried. · 31-Sid Avery. ·32-Three by Claude Jacoby; map by Center Studio. ·33-Claude Jacoby. ·34, 35-Joern Gerdts. ·36-Larry Keighley. · 38, 39-Bill Shrout. · 42-Wolf Suschitzky. · 48-Hans Knopf. ·49-Two by Hans Knopf; Mike Wilson; Hans Knopf. . ·l30-Map by Center Studio; Hal G. Evarts. ·136-Larry Keighley; from Robert Standish; John R. Wells; Burt Glinn from Magnum. 

Sunday 12 April 2015

The Saturday Evening Post May 14 1960 Page 5

GET THE CARS 
THAT’S GOT THE GOODS

What kind of goods? Lots of room for a family of six, plus a vacation's-worth of luggage. Four-door wagons with loads of hauling space (72 cu. ft.). A rattle-proofed, (rust-proofed, fully unitized body. Bump shrugging Torsion-Aire suspension. A nickel-nursing inclined engine that makes every trip an economy run. An alternator electrical system that makes your battery last lots longer. Looks that make the low price tag even more surprising. That's the kind of goods Valiant's got. The more-for-your-money kind of goods you'd expect in any car made by Chrysler Corporation-compact or otherwise. Got it? Get it!  Valiant

NOBODY'S KID BROTHER