Monday 31 December 2012

Woman May 28 1955 Page 50

‘TINGLING - FRESH -  and you're toughening Your gums too
Ice-fresh!
Tingling-fresh! Ice-fresh! SR means sparkling whiteness for your teeth, pure sweet breath. And for your gums, that tingling-freshness means even more, it's a tingle of health.
For SR does more
Yes, more than freshness. That tingle on your gums tells you that brushing with SR is doing them good. For the tingle comes from SR's Sodium Ricinoleate, a substance that has been proved beneficial to the gums. So brush with SR, and toughen them up to resist infection.
No wonder SR is the biggest-selling toothpaste of them all! 1/8 (about 23 cents)? and 2/6 (about 35 cents)
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 Ice-fresh, tingling-fresh for teeth and gums 
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The average price of a new home then was $10950 about 2.65 times the yearly average wage of $4130. Which was about 2.17 times the price of a new car $1900. Today?

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