Woman's Own February 20 1960 Page 5

"Preparing to be a beautiful lady"

Susan Fowler-Miss Pears 1959

"Miss Pears 1960" Contest 

£500 (about $1405.00)? for the little girl who takes my place.

On now-the search for the little girl who's to be "Miss Pears 1960". £500 (about $1405.00)? for the winner! 

What does "MISS PEARS1960" look like? 

She's a little girl whose mother hasn't left her daughter's loveliness to chance. She's one, in fact, who is "preparing" to be a beautiful lady."

As well as being beautiful, she's a shining example of everything a child should be-healthy, radiant, charming and refreshing. Most important of all, she has that petal-soft, clear, clean skin that comes only from regular use of Pears-the gentle, transparent soap her mother and grandmother have always used and trusted. (Pears costs 1/51/2d (about 20 cents)? for a Bath Size tablet-1/- (about 14 cents Toilet Size.)

How to enter-First choose the nicest photo you have of your little girl, taken within the past year. Write her name, age and address on the back. Then send it to us, together with a Pears wrapper or carton, and the Entry Form below.

The contest will be in these two stages. Area Stage: each child's photo will be put into one of 6 groups, depending on which area of the country she lives in. From each group an Area Winner will be chosen. National Stage: a panel of independent judges will choose "Miss Pears ]960" from the 6 Area Winners. 

The winner of the first prize. will receive £500 (about $1405.00)? to spend on his or her daughter. The lucky young lady will be photographed by a leading West End photographer. Runners-up will receive £50 (about $140.50)? for their daughters. Enter your little girl's photo today! 

TEAR OUT- SEND WITH PHOTO: ENTRY FORM

I wish to enter the photograph of my daughter for the "Miss Pears 1960" Contest. I enclose a Pears Soap wrapper or carton with my entry. . NAME AND ADDRESS (Block Letters)...COUNTY... NAME AND ADDRESS OF SHOP WHERE PEARS WAS BOUGHT (Block Letters)...

I agree to abide by the rules* of the contest. My daughter is under 12 years old, and the photograph was taken after March 31st 1959, SIGNED.... (Parent or Guardian) 

Post to: "Miss Pears Contest," 55 Queen Anne Street, London W.1. to arrive not later than first post received 4th April 1960. 

*RULES OBTAINABLE FROM PEARS STOCKISTS, OR FROM A. & F. PEARS LTD., HESKETI-HOUSE, PORTMAN SQUARE, LONDON, W.1. 

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The average price of a new home then was $12700. about 2.46 times the yearly average wage of $5162. Which was about 1.99 times the price of a new car $2600. Today?